Expanded text ads () are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use to reach people in your target market. Unsurprisingly, the expanded format is designed specifically for mobile users. According to Google’s , “longer ad headlines are more useful to mobile users because they provide additional […]

The purpose of this report is to analyze the reasons for the falling demand of the company’s product by consumers; to give explanations of our understanding of the problems and recommend effective intervention strategies that will bring speedy increase in the sale of the products to improve revenue for the company. The scope of the report also covers proferring solutions to organizational lapses, administrative bottlenecks […]

SALES PROMOTION MKT 3310 Lecture 9, 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools, and the reasons for using them. 2 Lecture format • Defining sales promotion, types of sales promotion • Strengths and weaknesses […]

Sales Promotion Techniques Sales Promotion Techniques There are four key sales promotion techniques that marketing firms direct towards trade and consumers. These techniques are discounts and deals, increasing industry visibility, price-based sales promotions, and attention-getting consumer sales promotions. This paper will summarize these four key techniques and give real life examples of each technique. The key sales promotions techniques that are directed towards trade are […]

TABLE OF CONTENTS INTRODUCTION3 COMPANY ANALYSIS (external + internal + SWOT)4 INTERNAL & EXTERNAL ANALYSIS4 HISTORY OF THE COMPANY4 HEMA’S STRUCTURE4 VISION OF THE COMPANY4 MISSION STATEMENT5 TARGET GROUP5 HEMA’S STRATEGY & POSITIONING6 FINANCIAL POSITION & COMPETITION7 PRODUCT-MARKET COMBINATION8 MARKETING MIX8 TRENDS IN RETAIL9 SWOT ANALYSIS10 STRENGHTHS:10 OPPORTUNITIES:11 THREATS:12 MARKET RESEARCH13 THE 7C’S OF EFFECTIVE WEBSITE DESIGN13 QUALITATIVE RESEARCH15 SALES PROPOSAL17 Executive Summary17 Our understanding17 […]

“A Proposed Point of Sales and Inventory System for Wink Printer Solution” Wink Printer and Ink Services Older systems were all software-based and were imperfect in their design. Modern software systems have come a long way now that they are written like software and less like a function-specific operating system. The older POS solutions were limited to basic sales functions and did not leave room […]

Technology results computerization which has been a common part of our everyday needs in this world. Rapid advances in technology have helped to meet these demands of society. Computerization has been somehow revolutionized the modern world which ushered what we called the “Information Age”, where knowledge has become accessible and available to everyone. The proponents have witnessed its evolution, and even its enormous benefits. Due […]

The difference between a fitness club and a fitness equipment retailer mainly stems from the type of activities they undertake. A fitness club provides club services to members and ancillary activities. Therefore it transactions will be based on such activities. On the other hand a fitness equipment retailer is mainly engaged in acquiring and disposing fitness equipment at a profit. In this respect inventory, for […]

Front Office Interaction with Other Departments in the Hotel The front of? ce staffs interacts with all departments of the hotel, including marketing and sales, housekeeping, food and beverage, banquet, controller, maintenance, security, and human resources. These departments view the front of? ce as a communication liaison in providing guest services. Each of the departments has a unique communication link with the front office staff. […]

WALL’S Introduction: Wall’s was bought by Mac fisheries in 1920 – who then sold Wall’s to Lever Brothers in 1922. In 1922 by the 1950s, wartime rationing produced a big appetite for ice cream – sales reached ? 46 million by 1959 and Wall’s opened a large ice cream factory in Gloucester. Supermarkets began to stock ice creams in addition to small high street shops. […]