Point of purchase displays, raffles, and rewards are considered as sales promotion. Most of the companies are doing this kind of strategy in order to create consumers’ demand. This kind of technique can be directed to consumers or retailers of the product. Apparently, this strategy may get the attention of the consumers because of the rewards that they may get upon purchasing the product. Since […]

Laura Schneider says that marketing is everything that we do to reach and persuade prospects. Marketing consists of the measures we use to reach and persuade our prospects. All of marketing components will cost producers or manufacturers that in turn will influence the retail price of a product. To exploit a potentially lucrative market is not as easy as just opening a room, and playing […]

Table of Contents Executive Summary3 Part 1: GSM Personnel Specification4 1. Experience4 2. Qualifications4 3. Required skills5 Part 2: Key issues and Recommendations6 1. Introduction6 2. Key issues6 2. 1 Motivation and job satisfaction6 2. 2 Recruitment and selection7 2. 3 Training and development7 2. 4 Key account management8 2. 5 Sales team structure8 3. Conclusion9 4. Recommendations10 4. 1 Change the reward system10 4. […]

Protection of consumer’s interest against unethical and fraudulent business practices of some direct marketers is now plays an important role. This research papers dwells deep into ‘cooling-off’ statutes and their efficacy in safeguarding the interest of consumers with emphasis to low income group consumers. Cooling-Off Period There is an increased emphasis both at state and federal levels on safeguarding the interests of consumers on the […]

Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. Although, most marketers have already introduced and used other marketing communication and promotional tools, package design firms, direct marketing agencies […]

Introduction There was an era when there were only a few companies selling similar products within a particular market or globally, and the demands of the customers were relatively simple and less sophisticated. At that time, the phenomenon of strategic management was neither popular nor deemed a critical element for business success. Such was the case throughout the first half of the 20th century. According […]

This is a report to understand the role of personal selling within the overall marketing strategy such as Promotion mix: personal and impersonal communication; objectives of promotional activity, push-pull strategies; integrating sales with other promotional activities; evaluating promotion; allocation of promotion budget and Understanding buyer behaviour: consumer and organisational purchase decision-making. And also this report involved the role of the sales team: definition and role […]

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  Product design is nearly everything in proposition-simplifying. The objective is to make the product a joy to use, first and foremost, easier to use, then, if possible, more useful and more aesthetically appealing. If a new product or service is more useful and artistic than rival products but doesn’t make […]

“The Coffee Hall” will provide a casual light snack dining facility outlet. The core of the product is coffee – in every variety and form. The dining service will be offered amidst a unified team spirit amongst the crew and personnel. Consistency of overall service conduct will be based on a standard operational procedure and culture. The warmth, efficiency and effectiveness of the service will […]

Should American workers be frightened? According to the , robots are likely to be performing 45 percent of manufacturing tasks by 2025; and Oxford University predicts that nearly half of all U.S. jobs will be at high risk of being lost to computers. Related:  Not to mention that according to , Lyft and General Motors — though the recent fatality in a driverless car made by Tesla Motors probably […]