McDonald’s Corporation is leading global foodservice retails with more than 30,000 local restaurants by serving 52 million people in more than 100 countries per day. Besides more than 70% of McDonald’s restaurants worldwide are owned and operated by independent local men and women. The corporation founded by Ray Kroc and it is continued with McDonald’s vision with global brand image. McDonald’s Corporation is the world’s […]

McDonald’s was started as a drive -in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. The business which was generating $200,000 per annum in the 1940’s,got a further boosts with the emergence of a revolutionary new concept called ”self-service”. The brothers designed their kitchen for mass production with assembly line procedure. By mid. 1950’s restaurant’s revenue reached $350,000. […]

McDonald’s: Is China Lovin’ it? Executive Summary This case studies McDonald’s’ business model as it develops to achieve success in the Chinese market. Issues addressed included how to retain McDonald’s’ image of cultural Americana, yet adapt to satisfy pallets and appeal to patrons in Chinese culture. 1. What is the purpose of conducting an external environmental analysis? What are the general environmental forces that could […]

This summary discusses the McDonald’s Corporation and how they achieve success through teamwork and persistence. The McDonald’s Corporation has been in operation for decades and has consistently remained at the head of the pack in all areas of business. In this summary, I would like to share many different aspects of the company, as well as what sets them apart from the rest of the […]

“Control is a fundamental function and can be used to improve productivity. ” Discuss. Control Is a fundamental function as It helps to monitor and measure organization performance. Ways to Implement control before, during and after the vitally Is completed Is by afterwards control, concurrent control and feedback control. Afterwards control prevents anticipated problems since it takes place in advance of actual activity. Example. McDonald […]

Introduction The organisation we are going to look in this assignment is McDonalds. McDonald’s is the leading global foodservice outlet with more than 33,500 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women. http://www. aboutmcdonalds. com/mcd/investors/company_profile. html McDonalds has developed its operation to a very high […]

This is an essay about scientific management in McDonald’s operation, I believe the largest fast food McDonald’s is the most successful model on scientific management. Scientific management is a branch of classical approach; Taylor said scientific management is standardisation which means people in organization should be uniformed by company rules or policy which are some written documents. Scientific management is a very important part in […]

Case Study: Ronald McDonald’s Goes to China Introduction             McDonald’s entered Hong Kong in 1975 and Beijing only in 1992. After about seven years, there were already 235 McDonald’s restaurants across China and in Hong Kong there were 158 franchises as of 1999 (Watson, 2000). Today, there are already about 200 outlets and more than 10,000 staff  in Hong Kong (McDonald’s HK, 2007) while in […]

In 1954, a 52 year old salesman Ray Kroc was an exclusive distributor for multi-mixer milkshake machines. Dick and Mac McDonald ran a small hamburger stand in San Bernardino, California. At the time the McDonald brothers did not intend to expand their business nation wide. Ray Kroc became their exclusive franchising agent for the entire country; Kroc bought McDonalds for $2. 7 million. Kroc formed […]

Introduction McDonald’s is a global organization that operates in many different nations. The company has come to be recognized as one of the most popular fast food restaurant chains in the world. Although many people enjoy the convenience of eating at McDonald’s, there has also been some controversy about the lack of healthy ingredients in the food served at McDonald’s. Some have claimed that it […]