McDonald’s is the world’s biggest Fast Food operator, operating more than 30. 000 outlets in more than 120 countries. In the UK McDonald’s Restaurants Ltd operates 1200 stores, of which 70% are company owned. McDonald’s generally sets the highest standard for itself, yet most are not achieved or public perception differs from that of the company’s. McDonald’s is perusing a value strategy offering its products […]

Weber viewed bureaucracies as such a powerful form of social organization that he predicted they would come to dominate social life.  He called this process the rationalization of society, meaning that bureaucracies, with their rules, regulations, and emphasis on results would increasingly govern our lives.  Sociologist George Ritzer (2006) see the thousands of McDonald’s restaurants that are in the United States and more and more […]

Manipulation It’s not always so easy to spot the tactics companies use to advertise. Many consumers may believe it’s the design or the neatness of an advertisement that sells the products. Although the neatness and boldness of color of the two burgers being displayed help to draw the attention of the consumer, it is not always what is noticed right away that wins someone over. […]

As a husband and Father of two children, I’d like to say I’m an expert on McDonalds, especially the modern day McDonalds which is a lot different than when I was a kid. Today, McDonald’s is practically everywhere in the world and is a part of their cultures. The explanation of McDonald’s success can be derived from many things, but the ones that stand out […]

Corporate identity is the most significant element to create and strengthen a company’s industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumer’s mind and communicate its image to the target group from the shortest way. While exposing the positive sides among the competitors, it presents the first sights about the qualifications like quality, trust and stability. If […]

The case of Liebeck vs. McDonald’s, also known as the McDonald’s case is one of the most controversial tort cases, which according to many did not end with victory either on the part of the plaintiff or of the strong defense, but rather on the time’s growing debates on tort laws and how courts deal and resolve tort cases.  It may sound ridiculous but this […]

This paper aims at examining the use of teams in production and operations management. Boone and Kurtz (2011) reported that ’’the purpose of production and operations management is to oversee the application of people and machinery in converting materials into finished goods and services’’ (p. 356). Dr. Deming has developed fourteen principles for production and operations management, originally presented in Out of the Crisis, that […]

The company I have chosen to write about marketing problems for this course is the McDonald’s Restaurant Corporation. I have chosen this company because I currently work as the Production Manager, or Kitchen Manager, for the McDonald’s I work at here in Maine. The Production Manager is the person at each McDonald’s that integrates and institutes new procedures, products, and training methods. The Production Manager […]

Economics is defined as the study of incentives and the common practice of reaching these motivations. Many people have gone to immoral conducts just to reach these incentives. A lot of people, particularly in the business field also commit such acts that are morally wrong but would surely bring more profit. They sacrifice integrity in exchange of better revenues. Even big corporations are guilty of […]

In today’s’ complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now known as “McDonaldization”. McDonaldization is defined as “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of […]