Marketing Strategy Considering the fact that Kingsford charcoal is a) a cash cow (high relative market share and low market growth) and b) price inelastic, we strongly recommend a total line pricing increase combined with aggressive investment in advertising and trade promotion across all channels, specifically food stores and mass merchandisers, that can exploit the greater advantages of charcoal over gas grilling. The target segment […]

Introduction: Bling H2O reflects trendy and stylish pattern bottled water. It was designed by the famous personality, Mr. Boyd. The production plant is situated in Tennessee, USA. The business opted for international marketing strategy and expanded in potential markets. It was excellently promoted in the Emmys and MTV video and music award show.  Bling H2O Marketing Practices and Implications: Segmenting Consumer Markets: ·         Geographic Segmentation: […]

Difference between international marketing and domestic marketing First, International marketing is facing a more complex market environment . Domestic marketing is conducted in this country and so faced corresponding structure of the market environment is relatively simple ,which consists of those factors that are more familiar to companies — the domestic political, economic, legal, cultural and so on. However, International marketing is facing a more […]

Harley-Davidson continues to grow up to this day as one of the best motorcycle company, if not the best. Their charisma has influenced millions of people in search of a statement to their lives when purchasing a Harley bike. This proved to be an excellent choice that, even women nowadays are beginning to like the products of Harley-Davidson; may it be the accessories they are […]

With the growing complexity and sophistication of the marketing function, marketers need to choose the right set of marketing technology based on a marketing maturity model. Peter Drucker once elevated the marketing function in his quote, “The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. ” With time, marketing […]

Content has become a keynote that reaches the audience. With entrepreneurship rising around the corner of the world, to reach out to your intended audience it is a wise move to pay special attention to content marketing. Content marketing has become an integral aspect of any organization or business and today, no business can survive without content marketing. So what are the various ways in […]

China was known to be the leading civilization for so many centuries. It has surpassed the rest of the world in the arts and sciences.  However, the country was weighed down by civil turbulence. The country underwent significant food crises, military defeats and foreign occupation in the 19th and early 20th centuries (Morton, Lewis, & Lewis 243). With one of the world’s longest era of […]

THE RETAIL MARKETING REVOLUTION By 2010, the list of India’s top 10 retailers will have at least 5 Indian corporate. Retail Marketing will go through a tremendous change in India this millennium. It will change India’s cities, its people, and its households. The Indian consumer is reportedly the largest spender in Singapore and London. It is, therefore, strange that there have, so far, been few […]

ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur […]

Abstract Pepsi Raw is a new product that has been developed by Pepsi Co for the soft drink consumers. The product is a carbonated and natural drink that contains no artificial ingredients, preservatives or color, rather it is made of natural products. Consumer behaviors can be used to develop the marketing strategies suitable for the marketing of the product. The market of the product can […]