We are also thankful to Mr.. Oman Patella 0 for his help and valuable Insights Into Strategic Management at Claimant Pakistan Limited. Mr.. Patella, a very dedicated individual, is a competent and proactive professional at analyzing the implications of Claimant’s competitive strategic framework on each of the business’ operations. He provided us with every detail about Clangors corporate strategic activities and how they are aligned […]

Marketing is not Just about advertising and promotional work. People perceive it as such because promotional work, whether it be advertising, PR or sales promotional activity, is often the most visible part of a marketing team’s effort to the outside world. The second myth that needs dispelling, one most people, even those who work in business often believe, is that marketing is Just a function […]

Ulaanbaatar carpet JSC was established in 1971. Located in Mongolia, a very famous name in carpet manufacturing as their products have rich colors and beauty and high durability ensured by their high quality wool, sheep and fine workmanship. In 1992, the company had transformed into a Joint Stock Company. The company has around 550 employees; The main goal for the corporate is profit maximization Annual […]

In 2013, riding on the strength of Flap Flap’s Kid’s business, the Company secured the ‘rights to trade’ for the children’s contemporary fashion brands. This was an important milestone for the Flap Flap’s Company; the Company was able to explore opportunities for reorienting and better retail space within major retail shopping complexes in Dave City and improve the Company’s profile in the local fashion retail […]

Introduction: For this task I have to select one organisation, either McDonalds or Pri?? t A Manger and describe the methods used to make marketing decisions based on the behaviour based on the behaviour of the customers, competitors and the market environment. Marketing Research: Marketing research is aimed to help organisations make effective decisions by providing by providing information that can inform the decision making […]

The development and innovation of products can be the most exciting and critical time for a business. This is because, for most, innovation can be a make it or break it situation for the company, meaning that if the product selected is developed and marketed well it can help the company remain competitive in the future. However, if the product fails it could spell doom […]

Case Write-up Sunshine Foods Problem Sunshine Foods biggest problem is their declining profits. They also have had minimal growth and have high overhead costs, which are a large part of their declining profits. Causes Sunshine Foods has three major areas that need to be address in order to increase their profits. First, their motto: “As long as new products look like they will increase the […]

1)      The buying decision process as a general concept and as applied to commercial / industrial buyers. In business organizations, the various participants who are involved in the purchasing decision making process are initiators, users, influencers, deciders, approvers, buyers and gatekeepers. The gatekeepers are the important participants in the industrial buying process as they are the focal point for entry into the firm. They constitute […]

In this assignment, I will response to the ten discussion question regarding with the prescribed short cases studies from text book. In the first case studies is the cat that conquered the world: Hello Kitty and the spread of Nippon culture and the question is to explain the appeal of characters like Hello Kitty to younger consumers in both Asia and the western economies, taking […]

Each industry is subject to factors that affects their performance and competitive position in the marketplace. It can be said that a company is also guided by its mission, vision and objectives. Primarily, the goal of this paper is to analyse Blue Nile Inc in terms of its mission statement, outsourcing and organizational structure. Overview of the Company Blue Nile Inc is an online retailer […]