Believes that studies into the way in which organizations are tackling global changes have tended to ignore innovative efforts and addresses the characteristics of organizational innovations for globalization, reviewing operating teams, the flattening of the hierarchy and networking and combining these in the form of a clustered web. Presents a case study of the Korean conglomerate Samsung, looking at how it embraced these innovations and at issues that came out of these, namely evaluation and rewards for team organization, the careers of middle to top managers and the sharing of a vision as a virtual corporation.

Sources of Innovation at Samsung

Samsung have multiple sources of innovation in all over the world. The first sources of innovation must be government interest and investment of the innovation technology such as the mobile phone accessories. The second source of innovation is the key users of technology the mobile users coming up mostly demand of the world market every day. Samsung Research and Development Department has been working hard. The concept provides new ideas through online surveys. Always focus groups to come up with new demands. New technology, new ideas are connected to Samsung industry. The sources of innovation is the Samsung tablet PC most demands of the cellphones are capabilities of the cellphone as well of the computer. Especially consumers demands are iPhones and iMacs was increasing would market. The demands of the iPods to listen to the music the of anywhere of also increased. I’m listening to consumer phones, I came colleagues. Everywhere, to listen to music all the time, increased demand for iPods. This Samsung device is an innovation in the design of an idea that has all the features of a unit. Tablet PC recommended. When it is worth looking at camera tablet rivals fame and wireless content facility could incorporate. The latest products are a major source of innovation and competitive. Increasing variety of customer demands and for a moment, all combining them is a difficult task. Vodafone, T-Mobile, O2, Motorola Samsung mobile phones as the main rivals to compete. Nokia is a major competitor. Productions of new and improved versions of all of these companies are struggling to previous devices. The camera was not able to incorporate the popularity of tablet competitors and wireless content facility. Tablet and mobile phone that combines the best features of a laptop is innovation. Such as the iPhone operating system and 512MB of RAM just get one. The network is remarkable. It is only 380gm weight, is very compact. Alarm clock, message service, movies, weather, news, tablet and other applications such as mobile games and applications available on the system.

STRUCTURAL DIMENSIONS OF THE FIRM OF SAMSUNG

Formalization of Samsung

The formalization of the south Korean Samsung is the firm of utilizes rules and regulation procedures of the written documentation to the organization structure such as the rules and procedures of the facilitate the standalization of the firm activities and regulate to providing clear expectation. Formalization can substitute for some degree to managerial oversight of creating formal processes for choosing and managing development projects. However the high degrees of formalized and the firm codifies all of activities with detailed procedures and employees create activity. Employees may be empowered or motivated to implement to the new solution of the employee resentment of the new planning of the methods and morale and motivation problems of the Samsung industry.

Standardization of Samsung

We are supporting standardization activities of various part of Samsung R&D divisions. The home networking, wireless technologies have a IEEE and DRM technology. In these roles, we have been conducting business market research and technology, Samsung’s leadership in standardization efforts in order to contribute to the quality of the key role. Input from a meeting of the quality of our product groups, and ideas to improve the quality of planning that integrates technologies improve. Samsung devices as a result of future growth and quality services both home and mobile environment, users can create new applications and experiences. They are ensuring the innovations are standardized and implemented throughout the Samsung Company. The similarly the standalization of the activities with in smoothly and predicable outcomes of the innovation the successfully various standards of incorporated of our technology. Such as including of the IEEE802, ECMA, and WIFI alliance in the Samsung industry Universities and other institutions in the field of standardization as we continue to connect and new one of the innovation technology of the Samsung industry.

Centralization/Decentralization of Samsung

However, many copiers and printers on the market a variety of functions, there are many reasons for choosing Samsung. Samsung reliable, award-winning design and innovative technology is a world-renowned global company continued. Samsung and applications, devices and networks, and an expert in digital media convergence, there is a wide range of technologies and products. Printing industry, Samsung, and many competitors’ models, fast-growing company with sales topping its class. Samsung earned its reputation for excellent performance and design innovation, and by providing businesses with leading network and security solutions. Samsung products are reliable and to increase the operating time, business productivity high and, to provide a high monthly cycle. Samsung printers, and more than one cartridge high quality, fade resistance and long-term print production, designed for high-yield toner.

Organization Strategy at Samsung

Strategic electronics industry and high-skilled labor in countries such as Korea and the right to be viewed as the poor natural endowment. Actively working in this field, knowledge intensive energy and raw materials but require low input requirements. Samsung Electronics only status – using the resources and skills, but it will still increase. Samsung Electronics to invest and contribute to aggressive behavior of entrepreneurs and risk-taking in search of extraordinary achievement to be useful technological development policy. Period of significant change in the last decade, the Samsung is a company that dynamic capabilities can help improve performance. As well as system memory based on the semiconductors industry is known for its great achievement. In the current turbulent business sector marketing is a vital and most important stock exchange and to create a process or method to contact customers and clients. It identifies the requirements for a specific customer expectations, customer satisfaction and offering methods that creates the mechanism. In the current situation, the whole business is customer-centric marketing revolves around customer satisfaction at every possible opportunity. The company’s customer base to provide what is needed, it is a product or a service, or may be two. When a company offers both the service and the product, it was a strategic marketing solution plays an important role.

Global strategy

The center of global strategy of the Samsung Company such as the all innovation activities are centralized hub. These Innovations are deployed globally throughout the global Samsung Company. The most of the innovation activities are decentralized, but also centrally coordination for the global needs of the corporation. Such as the Samsung company have tightly coordinate all R&D activities of the both function and projects are inside their company. Greater than achieve to specialization and economic scale in R&D activities multiple divisions of Samsung company. Samsung company is the develop and protect core competencies. Most simply, a company is its people. Samsung, we have a wealth of opportunities for our people to reach their full potential and dedicated. Samsung is driven by an unfaltering commitment we all make the best products and services to market a good product unyielding. We all honesty, respect of all stakeholders, and to ensure full transparency is guided by a moral compass. To create prosperity and opportunity for others it can be a commercial success. Samsung every community we operate around the world as a corporate citizen dedicated to social and environmental responsibility. The mangers are like to choose in the global approach of the innovation and strong control desires of the Samsung electronics are global to evolution of the technology. The Samsung global company needs a multinational manufacturer may be empower of the European division and responsibility of the developing compact models is mostly closely in the European markets may be ultimately also sold in the USA, Canada, and south American countries and responsibility for collaborating other manufacturer more than develop to the efficient of the manufacturing process such as the global strategy of Samsung industry.

Local strategy

The local strategy is the opposite of the global strategy and own resources to create innovation and get most responds of the local market. The Samsung Company is the most advantage of across to information and resources and customized innovation of the technology. A process or method to create vital and most important stock markets in the current turbulent business sector advertising clients and customers. The process for a specific customer expectations, customer satisfaction and needs identified by methods creates. In the current situation, the whole business of every possible opportunity to be more customer-centric marketing, customer satisfaction spin. What is needed to provide the company’s customers, a product or service, or both may be. When a company offers both the service and the product, it was a strategic marketing solution plays an important role.