OM analysis of Jordan Grand Prix With the recession periods coming of the global economy, it even increases the competition pressure for sponsorship money with more and more competitiveness. So it becomes more and more significant for every corporate to takes some effective measures in the operational management for a better operational performance. In this thesis, the author analyzes the case of Jordan Grand Prix […]

ROBIN HOOD Case Analysis and Strategy Recommendations Case Analysis Robin Hood and his band of Merrymen is the subject of this case study. In this study I found, Robin Hood’s main problem was the increasing size of his band. Initially, he had hoped that strength lay in numbers and the more Merry men he had, the better it would be for him to effectively fight […]

Introduction Cost reduction is a key aim of business during the current economic downturn. In addition to intense competition for opportunity, businesses face myriad challenges in the sustenance of their activities and operations, often leading them to research on and implement cost-cutting strategies. These strategies are also essential for companies in their endeavour to create even higher profit margins on their products and services (Hines […]

Effective reading strategy for EFL students in NO. 9 middle school in Beijing CHAPTER ? INTRODUCTION 1. 1 Background of study In China, English is a compulsory course, so in Chinese education system has an examination at the final end of each term in Junior or Senior high school. In the examination, it is mostly used as a way to test students’ English level, so English becomes an important course in school education. The exam […]

Companies that follow a global strategy focus on increasing profitability by reaping the benefits of cost reductions that come from experience-curve effects and location economies. That is, they are pursuing a low-cost strategy. The various activities such as production, marketing, and R&D of XYZ pursuing a global strategy are concentrated in a few favorable locations. Global companies do not tend to customize their product offering […]

Whether you are employed in the field of marketing, a professional service provider or a representative of a business to consumer (B2C) or business to business (B2B) brand, it is important to establish a professional profile and digital footprint.   Making the time in your busy schedule to be a frequent and regular contributor on social media networks, blogs and professional online communities help to […]

Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras, Patra, Greece Artemisia Apostolopoulou Robert Morris University, Moon Township, Pennsylvania, USA, and Theofanis Dounis University of Patras, Patras, Greece Abstract Purpose – The present research involves corporations that served as Grand National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the […]

Introduction Nike Company incorporated in the fashion industry in the year 1967. Nike is currently the world leader in the manufacture and sale of different types of shoes, mostly sportswear. The Company has approximately 62,600 employees who work on part-time or permanent basis. The company has its largest market in the United States of America although it has expanded to other regions of the world. […]

Most international companies have created value by transferring differentiated product offerings developed at home to new markets overseas. Consequently, they tend to centralize product development functions, in their home country. However, they also tend to establish manufacturing and marketing functions in each major country in which they do business. Although they may undertake some local customization of product offering and marketing strategy, this tends to […]

The best statistical method would be to interview long well formulated day to day working procedure at a specific and well selected location and in this case it would be the three selected events mentioned. Throughout the procedure, it should be noticed whether there are specific variables within the testable population or not. These variables would be extremely important while evaluating the basic data in […]