A firm can opt for four directions to achieve growth and these four options are market penetration, market development, product development, and diversification. In this paper I would be focusing on the fourth option a firm can opt for growth i. e. diversification and the four different types of diversification identified by Ansoff that are mentioned below. 1. Horizontal diversification. 2. Vertical diversification. 3. Concentric […]

Strategic management is the set of managerial decisions and actions that determines the long-run performance of an organization. It is a process of identifying an organization’s goals. It involves making of policies and plans to achieve the goals and budgeting resources for the plan’s implementation. It also focuses on using the plans created as an outline for the daily activities. It is the top level […]

Negotiation is a process by which two or more parties, each with its own goals and perspective, coordinate areas of interest through concession and comprise to reach an agreement and take joint decisions about areas of common concern in a situation in which neither side has nor wants to use complete power. “we know that lawyers and car salespeople spend lots of time negotiating, but […]

GROUP B _Choose three core competencies of Apple Inc. How did these competencies allow Apple to make sense out of the recorded music industry in the early 200’s? How did they set the company up for robust first user advantage? How stable do those advantage seem now? (See Jay Barney’s Looking Inside for Competitive Advantage; Zook’s Finding Your Next Core Business). As the Internet based […]

Organizational Design – The process through which managers select the combination of organizational structure and control systems that they believe will enable the company to create and sustain a competitive advantage. Coordinate and motivate employees To create valueand Obtain a competitive advantage Koontz and O’Donnell The Process School of Management Planning Organizing Staffing Directing Controlling Building blocks of organizational structure Differentiation Vertical – how much […]

Bridgestone, the world second largest tire manufacturing company in the world is headquartered in Tokyo, Japan. It owns 20% of worldwide market share. It is engaged in the production of other rubber products which include tubes for various machinery and contruction equipment. The company is operating at a global scale and competes with the worlds largest tire manufacturers, the likes of Michelin, Continental and Goodyear. […]

Transaction Processing Systems (used by clerical workers, sales people and customers) Knowledge Work Systems (used by middle management and professionals) Management Information Systems (used by senior management) End users require software that is easy to use but also has enough features to help them get their job done effectively. Centralisation v Decentralisation The information systems department within an organisation has responsibility for the maintenance of the IT systems and for […]

2014 – 2020 GROWTH STRATEGY Cracker Barrel has an issue that must be faced now. The average age of a Cracker Barrel customer is 58 years old. By 2020 our analysts have forecasted that to grow to closer to 65. With our bread and butter customers aging by the day and a lack of new lifetime customers, we need to create a new growth strategy […]

Pricing of a firm’ s product is a very important decision as it is the most essential factor that influences the demand of the products produced by the firm, thus impacting significantly on the profitability of the firm. When setting prices for the different products produced by a firm, it is very vital to set them at levels that are capable of recovering all the […]

The firm has several agreements with providers which must sign H&M’s “behavior code” for ex in 2006 implementation of an agreement with Procter and Gamble (one on its providers) stipules that H&M can control P&G activities and all its fabrication process. ing high wages. That ability of adaptation shows that H&M can diversify its production and targets specific consumers: its factories make sportswear, masculine and […]