The task I was asked to do, was to create two advertisements for a new brand of trainer called ‘Streets’. This included deciding upon a target audience, the name of your trainer from the list given, also to come up with a slogan. These two print advertisements were to be suitable for magazines. The advertisements had to be produced on A4 paper from an original […]

Macroeconomics Homework 2 Chapter 3: 5. a. England has the absolute advantage in scones & Scotland has the absolute advantage in sweaters. England has the comparative advantage in producing scones and Scotland has the comparative advantage in producing sweaters. b. Scotland would produce sweaters and trade them for scones to England because they will be getting a good at a lower opportunity cost if they […]

Starbucks Corporation is an international coffee and coffeehouse chain based in United States. It is currently the largest coffeehouse in the world. However, in 2007, a leaked internal memo written by founder Howard Schultz has revealed that the brand value of Starbucks was no longer as good as it was when in the golden age of the company in customers and has faced a series […]

Dry. Hang Fashion brands in the Market place The Market place of MAC was solely built on the networking and the relationships the previous owners Frank Token, and Frank Angelo had with people in the fashion industry. The owners were tired of seeing makeup products that couldn’t sustain the abuse of studio lights so they decided to make a quality makeup company. Frank Token was […]

Coca-Cola brand The meaning of symbolic consumption can be explained by assuming consumption as part of problem-solving. If we consider a brand to be having significant meaning, it can be utilized as a symbol. It is, however, difficult to grasp the meaning of a specific brand because of the idea of presumed knowledge concerning the brand, shared by users of the brand (Schembri et al. […]

Abstract Drug prescription is not only a routine in medical use functioning, but also plays pivotal role in improving the health status of patients seeking such services. The nature and efficacy of pharmacy services depends on the extent of professionalism, which define the methods and ethical standards with which one carries out such duties.Furthermore, pharmaceutical services vary from one place to another, and often governed […]

The art of storytelling is one of total universality. Stories transcend time, place and, ethnic origin and creed. Storytelling permeates all cultures, communities, and tribes. Stories carry meaning which are traditionally passed down in order for intrinsic cultural and fundamental values to survive. Likewise, most major corporations and businesses have discovered the power of stories as a branding tool. This paper aims to use Peak […]

American Express 1. What explains the American Express card’s success over the past fifty years? 2. What challenges face the American Express card in 2008? 3. Delineate and rank in order the various growth options open to the American Express card. 4. How is an imminent economic recession likely to affect the revenues and profits of the American Express card? Red Bull 1. What created […]

Executive Summary: The global fashion industry is a highly evolving market with diverse needs and innumerous wants. While the tastes of consumers may differ, the aim of the luxury fashion brand industry is to associate brands with feelings of prestige, importance, status, and grandeur for customers. While the Western fashion industry is highly developed, the Nigerian fashion industry is slowly progressing into prominence as young […]

One of the most crucial aspects applied within organizations entails the application of integrated marketing communication as it facilitates interaction within different levels of the organization in maintaining the branding strategy. Nevertheless, integrated marketing communication largely contributes towards the development of a brand identity as well as the brand equity within an organization (Ratnatunga and Ewing, 2005). Therefore, it is important to realize that integrated […]