Industry Overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9,193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL, Wipro, Godrej, Nirma, and Reckitt Benkiser. The bath […]

There are companies mushrooming every now and then globally as well as locally. Most of the companies solely aim at selling their products or services to us while some of them aim at selling the brand to us. When we use the terminology – “Branded goods” we generally do not signify the utility or functionality of the product/service rather what we gently remind ourselves is […]

Having worked as an advisor for companies ranging from start-ups to Fortune 500 members and even global multinationals, I see the same mistakes being repeated over and over again for targeting entrepreneurs and small business owners. Related:  If your company sells B2B, or you are part of a company that does, avoid the following four common mistakes if you want to really engage and grow your […]

Footings of mentions This study highlights the lifting consciousness for the development of Employer Branding construct and its benefits for the administrations in present competitory labor market. The struggle between effectual employer stigmatization and employees ‘ rights and satisfaction toward organisation has been examined in this study with specific focal point on the unethical and commanding consequence. Introduction: Employer stigmatization is the perceptual experience of […]

Brand imitation is an act of copying or counterfeiting other brand illegally without authority or right from the brand owners or corporations. Theft is the simplest word that describes what brand imitators are doing. They are enemy of creativity, of all the hard-working creators and of all brand owners. This type of imitations and counterfeiting are now increasing at an alarming rate. The World Customs […]

Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement …………………………………………………………………………………………………………………… 3 Objective- ……………………………………………………………………………………………………………………………… 5 Methodology ………………………………………………………………………………………………………………………….. Structural Analysis of FMCG Industry …………………………………………………………………………………………. 5 Distinguishing features of Indian FMCG Business …………………………………………………………………………. 5 1. Design and Manufacturing………………………………………………………………………………………………….. 6 2. Marketing and Distribution…………………………………………………………………………………………………. 6 3. Competition ……………………………………………………………………………………………………………………. 6 Application of functional knowledge …………………………………………………………………………………………… 7 Santoor: For a Younger Skin ………………………………………………………………………………………………. 7 Taj Mahal […]

TripAdvisor has long been a destination for finding cheap flights, but this summer, it unveiled its biggest redesign in seven years when it introduced . The reviews will contribute to an airline’s overall “flight score,” which affects its position in search results. Airlines with higher scores will move to the top of the queue. Related:  With human attention ps , according to one U.K. study, winning the top spot is critical. But […]

Everyone from countries to political parties to individuals in organisations is now encouraged to think of themselves as a brand, in which have seen the obvious success of the brand concept in past years (Geoffrey R. , 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the […]

Speaker’s Relationship with the Audience: The Brandenburg Gate Speech Ronald Reagan, the former president of the United States from 1981 to 1989, spoke in the Brandenburg Gate. Ronald Reagan gave his famous “Tear Down this Wall” speech in Berlin. Many people in Germany were ready for freedom and others wanted it as well. Many people felt there should be peace within the city. Ronald Reagan […]

The Brand Value Chain(BVC) is a structured approach to assessing the sorces and outcomes of brand equity and the manner by which marketing activities create brand value. It provides insights to support the various decision makers in the company and stresses that every member of the company contribute to this branding effort. It believes that the value of rand ultimately resides with customers. There are […]