Silicon Valley remains the undisputed capital of the world for startups and has been since 1939 when Stanford alumni David Packard and Willian Hewlett established a little electronics company in a Palo Alto garage. That iconic event is considered by many to have been the birthplace of “Silicon Valley.” Yet, since then, many other startup hubs have emerged across the country, among them New York […]

Creative Writing : The Journalist’s visit Continue the story (The other time, by Peter Appleton) … “Yes. ” she answered blankly. At first sight, the man standing in front of her wasn’t impressive, nor a surprise. “Hum, yes uhm, my name is Scoop, Scoop Appleton. And, uhm, I am here as a journalist from the Sunday Blare. You see, we find your… story… very intriguing, […]

LIBERTY UNIVERSITY MMPG: Position/Competition/Branding of Apple iPhone OLAMIDE O. BELLO 11/20/2012 STRATEGIC MARKETING MANAGEMENT (BUSINESS 520) PROFESSOR: DR. ANDREW HONEYCUTT Smart Phone Market Samsung, the Korean tech giant, is the leader in the Smartphone following the third quarter, extending its lead over Apple (Gartner’s report released on Wednesday this week). The Android-based Galaxy smart phones have a very strong sales compare to Apple which makes […]

The Service-Profit Chain Today by by James L. Heskett, W. Earl Sasser, Joseph Wheeler Relevance Today The service-profit chain (SPC) is as relevant today as it was when we wrote about it in “Putting the Service-Profit Chain to Work,” in the March 1994 issue of Harvard Business Review. In fact, three of the co-authors of that article have since left the academy to apply SPC […]

Apple Computers: Research on how Apple Managed to Reinvent Itself over the Years Apple computer Inc. currently known with the brand name Apple Inc. is a global corporation that makes end-users electrical products, computer programs, and marketable servers. The company’s main merchandise lines are iPod tune entertainers, iphone, and Macintosh. Apple Inc founders were Steve Wozniak and Steve Jobs who integrated the company on January […]

The air within Celestial Bias’s secluded home was perfumed with the foreign scent of apples. The immigrant had been living in Kalamazoo for more than 20 years when he met a speaker from his native land who had come to the US to lecture; he drove out to the city hear this man. The crowd’s questions during the open forum centered on Bias’s home country. […]

Apple launched its products in China in 2009. Recently, Apple has been criticized by Chinese government and media regarding three main issues, including slave labors, guarantee scandals, and underdeveloped infrastructure. This assignment is to begin with an outlook onto the strategic issues that need solving. The next part of the report goes further into an intensive analysis of the situation Apple has confronted in China. […]

Report of influence leadership on Apple Inc | May 5 2011 | This report shows market review, SWOT and PEST of Apple Inc as well as back ground of Steve Jobs- brilliant CEO. It also criticize and relate to leadership theories in his case. | | Contents Introductions3 Findings4 1. Products and services4 2. Market review5 Literature review10 Conclusions15 Recommendations15 References16 Introductions It is obvious […]

Apple What are the five marketing management orientations? 1. The Production Concept The production concept holds that consumers will favor products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. This concept is one of the oldest philosophies that guide sellers. The production concept is a useful philosophy in two types of situation. The first occurs […]

Apple Evaluate Apple’s strategies since 1990 and explain why Apple has been through difficult times. What made the “Apple turnaround” possible? After firing Steve Jobs, Apple has been trying to fit into many different markets. They started diversifying into many different areas and ended up with half a dozen products suitable for each area. But this was not what made Apple famous. In 1986 they […]