Analysis and Comparison of Marketing Strategies – Introduction to Southwest and American Airlines: The category I have chosen for the analysis and the comparison of the marketing strategies is the Airlines. Southwest Airlines is one of the innovators and always one step ahead of its competitor. It is the lowest fare carrier on the shorter routes and attracts its customers with its innovative marketing strategies. […]

Macro Analysis To assess the macro-environment of Southwest Airlines, a PESTEL analysis will be used. By assessing the Political, Economic, Social, Technological, Environmental and Legal factors, the Opportunities and Threats can be faced by a company can be identified. Future trends and requirements for change based on these trends can be identified through this analytical tool (Johnson, et al, 2008). Political and Legal factors Southwest […]

SWOT Analysts SWOT ANALYSIS asset is a pan-European low-cost airline carrier company. The company’s strong position in the key aviation markets of Europe backed by its competitive business model supports the company in delivering sustainable operational and financial performance. However, the regulatory price increases at the company’s primary airports could increase its overall cost base and negatively impact its efforts to tramline its costs. Strengths […]

POLITICAL Government policies could facilitate a flow of dollars into the U. S. By making improvements to speed the visa application process and customs inspections b. Taxes represent approximately 20% of a customer’s airfare ECONOMIC a. Macroeconomic cycles, such as the Savings ; Loan Crisis and the sass’s boom followed by the dotcom crash, have caused contractions and expansion in the industry b. With highly […]

Adel Dosmagambetova Maslow`s hierarchy There are always some points when we are talking about service and especially hospitality industry. When we serve our product, what our customers expect from us is our main purpose to provide. The company has to correlate the ability of their service and the expectations of their customers. They measure their product and customers` needs. (Anton & Petouhoff 1996)There are no […]

This is considerably larger than some 620 countries, estimated similarly to the same size as Switzerland. (ATAG, 2012). It is orecast that by 2026, the industry will contribute $1 trillion to world GDP (ATAG, 2012). Despite the fact there is over 2000 airlines, each airline generally relies upon either one of the two-airline manufactures. These are Boeing or Airbus, both that are extremely wealthy companies. […]

Executive Summary The aim of this write up is to provide a brief overview of Virgin Atlantic Airlines, its purpose, mission and vision statement. The key stakeholders of the VAA and the duty of care VAA owes to these stakeholders are analysed. Being a global service provider, Virgin Atlantic & British Airways are affected by various political, socio-economic and technology factors and these are reviewed. […]

Globalisation of world economies is forcing countries and companies alike to improve their competitiveness in the global market. This being the case, the American airlines industry is set for a shake-up given that thee sector is heavily shielded from external competition by the American government (Marketplace, 2008). This is because the ever increasing demand for national and international travel is creating bigger markets for airlines […]

China Southern Airlines Company Limited (CSA) together with its subsidiaries is one of the largest airlines in the People’s Republic of China (China). Being one of the major airlines in China, CSA operates 385 routes of which 320 are domestic, 43 are international, and 22 are Hong Kong regional routes. There is no doubt to say that CSA has the most extensive domestic flight’s network […]

AIRLINE REGULATIONS Research Paper AVSC 1220 TREVOR CARTER ID # 10524707 *The airline industry operates like the veins of the United States by pumping precious cargo throughout the country. Most *people don’t realize how different the airlines were a few decades ago. The entire industry was regulated by the government. Regulation is usually considered a more socialistic liberal idea that is opposed by conservative capitalists. […]