Airline Planning Strategic Planning in the Airline Industry a two-day Seminar The Challenge Rapid and intense change in today’s business climate reshapes the fundamental approach to strategic decision-making. New thinking for ways to face the two vital strategy issues – where will the airline be in the future and how to get there – must emerge so that a modern air carrier can leverage its […]

To understand human resource strategy in the airline industry in the 21st Century one must look to the roots of commercial aviation beginning in 1944. In 1944 the International Air Transport Association (IATA) held a conference of fifty two nations known as The Chicago Convention of 1944. The Chicago Convention formed the basis of governmental accords that are used today to regulate the airline industry […]

Delta Airline started its operation in 1928 as a small airline with the main aim and objective of providing a reliable air transport. Currently, the airline’s operations are scattered all over the world as they operates in 52 countries with 0ver 308 destinations across the continent. The American based airline, Delta Airlines has been the only major airline that flies to Africa as the other […]

The purpose of the task is to develop an understanding of market segmentation and explain how it can assist organizations in the allocation of their resources more effectively and efficiently. The marketing segmentation process is a strategy adopted by organizations with an aim of preparing the organizations sales and marketing for the target clients (Steenkamp & Ter Hofstede, 2002). The target clients are the clients […]

Case 2: Regional Airlines Case 2: Regional Airlines Case Introduction A+ for effort, Customer Service Pays for Itself In an extremely regulated and thus relatively uniform industry such as the commercial airline industry, the successful airline is the organization which sets itself apart from the competition. Within an industry that requires customer planning to interface with flight schedules and security measures, a major operational aspect […]

SWOT of Malaysia Airline (MAS) Strengths Government Support MAS as a carrier of national airline plays an important role in representing Malaysia’s reputation. In fact, government has their responsibilities to protect MAS from financial distress and get rid of any difficulties. According to restructure plan in Malaysia Airlines, there will be a total nearly $2 billion bailout from the government (Thomas Fuller & Nicola Clark, […]

It was a critical time for Alaska Airlines, and they never encountered such a challenge and crisis in the company’s existence. Flight 261 had crashed killing 88 people on board; while the National Transportation Safety Board (NTSB) was reporting that the potential cause of the crash was due to a lack of regular airplane maintenance. Most detrimental to the airline was the media published a […]

Here are many airline companies that are closing down because of losses incurred. According to May. J. C (2003), the airline industry is in a “perilous condition” because two of the major industries were in bankruptcy, reporting $10 billion losses in 2002. Although some of the airlines who have been able to make profit foresee a very bleak future. May. J. C (2003) goes on […]

The external influence for Lufthansa airline was the gulf war which realized a decline of traveling passengers.  With the increased number of flights the they had to com up with a strategy to enable them to survive in the market. To do this the company started by redeveloping workshops tat would see change management instilled in the managers and the whole company as a whole. […]

In both Europe and North America, established airlines are desperately cutting costs in order to compete with the increasing number of budget airlines. However, it is highly unlikely that these airlines will ever match the cost efficiency of Southwest, Jetblue or Ryanair. What opportunities are there for established airlines to improve their competitive position through differentiation strategies? Make specific proposals for how established airlines can […]