There is the SWOT analysis for Lays. Strengths are brand recognition, early mover advantage as well as large capital from Pepsi Co. Employing umbrella-branding strategy, Pepsi Co introduced the Lay to the Chinese market as a specific chip brand. In 1993, when there were no chip companies in China, Lays grew large and stable customer sizes as an early mover into the industry. Pepsi had enormous money to develop in the Chinese market, which was another advantage.
However, it has three main weaknesses. The quality of tosses, expensive labor cost as well as inefficient integration strategies.
By expanding the planting area in China, Lays seems less likely to guarantee the quality of their potatoes. Besides, increasing labor cost in China is a critical problem now that may deduct their profit. Pepsi Co. Has various product mix in China and it didn’t integrate them well to make a considerable profit.
Opportunities are quite self- explanatory. Huge potential growth in China, emerge into another Asian markets and modification of Chinese agriculture. China has 1. 4 billion people right now and it has he largest population in the world.
Besides, other Asian countries, for example, India, attracts Lays to get emerged as well. When growing potatoes in China, it imperceptibly changed the way that Chinese farmers plant potato with American technology, which is strategic collaboration. As for threats, Lays is facing the modification of Chinese agriculture, wealth consciousness, and the government influence. Since modification has two sides, it coaches local farmers how to plant potatoes on the one hand, on the other hand, it is likely that the government will step in and not let Lays get things done in its way.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more