| Assignment 2 Grading Criteria |
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| Identify the problem and describe the difference between the current and ideal state, what drives it, and how it can benefit the buyer. |
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| Describe the product and explain the internal and external sources. |
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| Evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identify selection criteria. |
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| Define the purchase decision and identify the high-level factors that interrupt or deter purchase. |
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| Evaluate post-purchase evaluation. |
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| Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. |
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