Abstract
There is a strong tendency for behavioural scientists to visualise the human race as homogenous, despite the striking differences which exists between the populations of the world. This study investigated transmission and cross cultural variation in the view of the self and styles of thinking between younger and older British white participants, Bangladeshi immigrants and British Born Bangladeshi participants. Eighty subjects aged 18-60+ successfully completed the individualism and collectivism scale (Triandis and Gelfand‘s, 1998) and Masuda et al’s (2008) drawing test, a measure of analytic-holistic cognition. Results found that Bangladeshi immigrants project a more collectivistic view of the self and possess a holistic manner of thinking while British born participants appear to be more individualist and exhibit analytic styles of thinking. In addition British born Bangladeshi participants appear to display a form of ‘one generation assimilation’ into British society and have adopted views of the self and thinking styles which closely resembles that of the British white participants rather than rather than being intermediate between White British and Bangladeshi modes of thinking.
Introduction
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