Customer Behaviour and Loyalty

Please make sure if you use websites to include them into your references. 
 
You learned about consumer behavior in this module. An organization  cannot persuade a customer to purchase a product or service without  understanding the basics of “how people buy.”
In a 3-page paper, address these points:

Describe why businesses study consumer behavior.
Using one past major purchase you have been involved in (for  example, an appliance, a house or car, or your education), describe the  process using the five stages that people go through in the buying  process.
Explain how the degree of involvement impacts the purchase process  decision. Include what your degree of involvement was for the product in  the previous step.

When a customer continually returns to a given company because of  satisfaction, we call that customer loyalty. In your paper, also include  the following:

What does customer loyalty mean to you?
Compare and contrast customer loyalty and customer satisfaction.
Think back to your own personal experiences with customer loyalty.  Explain one situation that really stands out. What makes you loyal to  that company, product, service, etc.?