External link to Marketing Communications: Promotion Strategy for Wimbledon

Marketing Communications: Promotion Strategy for Wimbledon

BACKGROUND AND INTRODUCTION The All England Lawn Tennis and Croquet Club (“Club”) located at Wimbledon, is a private club founded in 1868. Its first ground was situated off Worple Road, Wimbledon, and the first Wimbledon Lawn Tennis Championship was instituted in 1877. By the turn of the century, Wimbledon, as the event had become known had grown in popularity and reputation, acquiring international status as […]

External link to Marketing Issues Facing the HSBC Bank in the UK

Marketing Issues Facing the HSBC Bank in the UK

Key marketing issues facing HSBC Bank in the United Kingdom and globally: How it can be improved for entering in to 2011 Abstract Today’s global banking environment is highly volatile, but this does not hinder competition from being intense. Consequently, organisations such as HSBC Bank plc, “the world’s local bank”, need to align their marketing strategies to improve on their brand value and positioning. To […]

External link to Use of Cognitive Behavioural Therapy (CBT) for Depression

Use of Cognitive Behavioural Therapy (CBT) for Depression

Major depressive disorders destroy a person’s ability to enjoy many ordinary parts of life. All of the activities which many consider normal such as eating, sleeping, working and playing, become empty for the depressed individual. Research has attempted to address the prevalence of depression and pharmacological treatments have often been the first line of defence in its treatment. Medications, however, usually have unpleasant side-effects and […]

External link to Quantitative Research in Patient Safety – Literature Review

Quantitative Research in Patient Safety – Literature Review

Recently, research has occupied a crucial place in nursing that is identified as “the diagnosis and treatment of human responses to actual or potential health problems” (American Nurses’ Association, 1980 p.9); thus, an appropriate understanding of research literature is a prerequisite for every individual who works in this area (Rees, 2003). Unfortunately, despite the fact that most of nurses acquire specific skills in research, only […]

External link to The Rule of Law and the Separation of Powers

The Rule of Law and the Separation of Powers

The rule of law and the separation of powers have a particularly important role to play within the UK’s unwritten constitution. They allocate and restrain power so as to ensure that the constitutional system remains accountable and limited. It is a common observation that the UK does not have a written constitution. However, it is the existence of mechanisms such as respect for the rule […]

External link to Development of Health Care Strategies and Policy in the UK

Development of Health Care Strategies and Policy in the UK

Health and Social Policy Introduction: In this essay we will discuss the health care plans and objectives, beginning with the definition of health and an analysis of the Constitution of the World Health Organization highlighting which are the areas of health care policy that seems to have received greatest attention. Health relates to physical and emotional well being and this is emphasized even further in […]

External link to Difference Between Gift Exchange and Market Transactions

Difference Between Gift Exchange and Market Transactions

What is the difference between gift exchange and market transactions, and how do they both relate to gender relations? Introduction Karl Polanyi (1968), in his critique of the principles that underlie the formalist approach to economic analysis, attempted to define the tools by which the economies of ‘traditional’ societies could be analysed. Central to the substantivists’ claims was the understanding that the introduction of money […]

External link to ‘Fair Dealing’ Defences in UK Copyright Law: An Analysis

‘Fair Dealing’ Defences in UK Copyright Law: An Analysis

“The ‘fair dealing’ defences occupy a pivotal position in copyright law. They ensure a balance between the interest of the copyright owner in securing a just return on creative work and the public interest in ensuring that intellectual property does not impede the flow of ideas and information.” J Griffiths Preserving Judicial Freedom of Movement –Interpreting Fair Dealing In Copyright Law IPQ 2000, 2,2 164-186. […]

External link to Modern Portfolio Theory and Capital Asset Pricing Model

Modern Portfolio Theory and Capital Asset Pricing Model

Introduction The Capital Asset Pricing Model developed by William Sharpe has significant similarities with Harry Markowitz’s Portfolio theory. In fact, the later is rightly considered as the next logical step from the latter, with both based on similar foundations. There are also differences in how each model/theory is calculated, pertaining to risk considerations. This paper’s main objective is to identify these differences while highlighting the […]

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