Marketing Communications: Promotion Strategy for Wimbledon
BACKGROUND AND INTRODUCTION The All England Lawn Tennis and Croquet Club (“Club”) located at Wimbledon, is a private club founded in 1868. Its first ground was situated off Worple Road, Wimbledon, and the first Wimbledon Lawn Tennis Championship was instituted in 1877. By the turn of the century, Wimbledon, as the event had become known had grown in popularity and reputation, acquiring international status as […]