Founders are notoriously secretive folks, often believing they must keep their ideas under wraps lest some other entrepreneur nab their golden goose. But having your idea appropriated isn’t a bad thing; it means you’re on to something people want. Related:  Frequently, startups are so sure of their ideas, and so protective of them, that they wait until the last minute to reveal the goods. Unfortunately,  of […]

Mercedes-Benz has introduced many technological and safety innovations that have become common things in other vehicles several years later. There are many varieties of models such as B-Class (Sports Tourer), C-Class (Saloon), CL-Class (Coupe), CLS-Class (Coupe), E-Class (Saloon, Coupe), GL-Class (Off-Roader), M-Class (Off-Roader), R-Class (SUV Tourer), S-Class (Saloon), SL-Class (Roadster), and SLK-Class (Roadster). Quality Since its inception, Mercedes-Benz had maintained a reputation for its quality […]

Executive Summary The Clean Edge which is Paramount’s newest nondisposable razor has powerful influence in the market since 2010. It was improved design and used the new skills to make the razor’s properties become better than before. Lots of men like it and consider it was the closest, cleanest and smoothest. The article analysis the Paramount’s situation, competition, product positioning, marketing strategy through the U. […]

INTRODUCTION The world is a competitive battlefield for businesses, where every day new players enter with vigor and the existing ones tighten their grip on the market. But there is one path to creating your own unparalleled world in this battle, and that is by creating and innovating breakthrough products. CHARACTERISTICS THAT HELPS A PRODUCT TO HAVE A SUCCESSFUL BREAKTHROUGH: Meeting Customer need in a […]

The portable oxygen cylinders are filled with liquefied oxygen. Mostly used for medical purposes or in areas with scarce or no oxygen like underwater or at high levels above the ground i.e. aerospace. Medically, oxygen gas is used in the treatment of gas poisoning, pneumonia, used as an anesthetic when mixed with nitrous oxide or administered in deficiency of oxygen [ 3 ]. Liquefied oxygen […]

You may wish to choose a business you already have knowledge of from trips or your part-time employer. For a product of your choice: 1. Clearly explain the main cost elements and the nature of those costs – define and give relevant examples of variable, fixed, semi-variable, direct and indirect costs 2. Suggest the weekly production level and a breakdown of costs for one product […]

In every organization, the role played by marketing is a very critical one. It is marketing that determines whether or not the organization will sell its products Functionality or if it will bangle up things and fail to make a profit (Baker 2003). As such, it is critical that a lot of emphasis is placed on marketing. However, it is also how the marketing is […]

Introduction UK Regulatory company Ofcom (2011) state that, “Product placement is when a company pays a TV channel or a programme-maker to include its products or brands in a programme”. Product placement has been allowed on UK television for many years in the form of movies and international programmes but regulations have been relaxed as of 28th February 2011 in accordance with the recent changes […]