Introduction One of the main problems associated with mass communication is the social, cultural and psychological effects of media content and use (Perse, 2001, p. 1). It is therefore important to fully understand the effects in which the media has upon popular culture in order to advance positive effects and mitigate negative ones. Accordingly, it was evidenced by Young (1999, p. 82) that modern society […]
“Pussy Galore”, “Honey Rider”, “Plenty O’Toole”, “Xenia Onatoppe”, “Octopussy” and “Solitaire”: All of these names have something in common in that they are all the provocative names of James Bond girls and symbols of an extreme form of the “Male Gaze” as coined by Laura Mulvey: the passive recipients of a specifically male gaze embodied by the extreme masculinity of James Bond[1]. Neuendorf et al, […]
Section One: Definitions 1) Commodification Commodification occurs through a system of production that transforms goods and services without economic value into something that can be bought and/or sold. It is associated with a breakdown of differentiation whereby things that were once seen as unique are now viewed as standard and unexceptional. Essentially anything can be commodified such as products, labour, and social relationships (Mosco, 2009). […]
Critically analyse the role and contribution that public service broadcasting is making to the 21st century landscape. Public service broadcasting is defined as “any broadcasting regime with the ideal of giving priority to the collective needs of the general public rather than commercial interests, often framed as giving the public what it needs rather than what it wants. Public service broadcasters have been increasingly eroded […]
According to the BMJ, Ethnography is a qualitative study of social interactions, behaviours, and perceptions that occur within groups, teams, organisations, and communities (Christopher Ratcliff , 2018). This type of anthropological study dates back to the turn of the 20th century, and its aim was not just to gather information on how people behave and interact, but also how their location, environment and other contexts affects […]
Interpretation of findings: The findings of the reception analysis indicate that audience interpretation of messages is a complex multitudinous process shaped by several factors. Furthermore, the findings demonstrate how social contexts and campaign design influence message reception mediating how the audience decode and actively negotiate meanings. This suggests that the process of media communication is far more convoluted than the simple transmission of a media […]
“Hindsight is an extremely useful thing but unfortunate thing about it is that, it is not available when it is really needed” – Thomas Cover Information theorist and statistics professor Abstract: Social media has grown into big data production engines. People share personal, professional and social lives on social media including Facebook, Twitter and Instagram. By analysing social media like twitter, we will be able […]
Social Media and Self-Esteem Social Media has evolved into something bigger than itself and today it may do more harm than help. Does social media have an impact on people’s self-esteem today? The usage of social media has grown immensely over the past decade and a half with LinkedIn being released in 2003, Facebook in February of 2004, Twitter in March of 2006, Instagram in […]
Synergy in Media Communication Research Abstract Synergy is an important part of an important part of successful mass communication. The purpose of this paper is to review synergy theory in regards to communication. The paper will adopt Chaffee’s guide in ‘Explication.’ Explication is the process by which abstract concepts are systematically connection to observable variation applicable to the real world using appropriate methods. According to […]
Sexuality and Older People Portrayed in the Media Sexually suggestive materials are common points used for advertisements, in any medium. It is observed in print, picture, or heard on the radio. Besides being a trick of the marketing trade, it plays off of human nature. It is the reason for the old adage, “Sex sells.” In the selected advertisement, sexuality in older adults is literally […]
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