This study will concentrate on the females’ attitude towards stereotyping associated with women in advertising. The controversy over the portrayal of women in advertising continues today. More and more, women are taking on a broader role and responsibilities in society. However, as we cross the threshold of this new decade, there is a significant question that needs to be answered. While the debate over whether […]
Media plays a very important role in disseminating information in our society through the means of broadcasting. Information and ideas are able to reach and penetrate the public through broadcasted media such as television, radio, internet, and etc. However, there are restriction and limitation pertaining to the amount of truth that can be implemented and that is how censorship policy comes about. So what is […]
It can be argued that media globalisation can be a form of cultural imperialism but others may argue that its not. Many critics have defined globalisation or media imperialism as an important channel for the expansion of consumer-based culture extending across borders (Tomlinson J. 1997, p22). The critics have also defined the growing phenomenon of people from North America who tend to buy media and […]
Founded in 1910, now Sime Darby (Holding Company-Divers) is ranked at 9 in 50 most valuable brands in Malaysia. Sime Darby Berhad Malaysia is leading Oil and Gas Services is fully innovative and productive company leading in Malaysia. Sime Darby Berhad consists of several components of business units such as plantation, property, industrial, motors, energy and utilities and healthcare as well. The main vision of […]
During the beginning of the second semester of multi camera production we were introduced to the “News Production”. News in the media refers to the sector of mass media that mainly focuses on the current news to the public. As broadcasting news is watched all over the world and the number one news channel is the BBC. The BBC is widely broadcasted all over the […]
Advertising is like a form of communication, often intended to persuade the viewers or listeners to purchase or consume a product. It crosses numerous platforms from broadcast, print, billboard and online. Video production, or videography, is the art and service of videotaping, editing, and distributing a finished video product. This can include television production, commercial video production, and corporate and event videos. Elements of video […]
I have selected two films to help me to illustrate the significance of the technique of montage in cinema. They are David Wark Griffiths Birth of a Nation and Sergei Eisenstein’s Battleship Potemkin. I will be using the points of view of an ordinary audience as well as a cultural & military historian to examine the impact of montage on our reading of the film […]
The overall aim of this paper is to explore current-day British media language, and how it has changed, or is changing, and how this affects people’s view of the world. Also, to look at the reverse, at how the new British media may be affecting language. Of course, in all this, language is inevitably interwoven with broader trends and issues. Three main topics provide the […]
The relationship between local and global has created a large amount of puzzlement in the recent discuss on globalization. It is commonly known that globalization is a strong power in both economy and politics. On the other hand, Herod (2002: 83) points out the importance of localization by persuading transnational corporations to “Organizing, Globally, Organizing Locally”. Theories of globalization have been developed, Walker and Goldsmith […]
We have passed a long way and a journey to date, while we are entertaining the luxury of the word Automobile. The History reflects the evolution which has taken place in the Automobile dream to reality. We are capable of pointing the pioneers such as the scientist Sir Isaac Newton and the painter Leonardo da Vinci. Among the many more who first dreamt and created […]
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