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External link to Customer Relationship Management Practices Among Banks
Marketing Proposal

Customer Relationship Management Practices Among Banks

The objective of this paper is to propose a framework on the Customer Relationship Management (CRM) practices among banks. The conceptual framework is design based on two marketing theories: (i) Relationship Marketing Theory and (ii) Customer Relationship Management Theory. In this study, the concept of CRM is based on six important dimensions. These dimensions are (i) customer acquisition, (ii) customer response, (iii) customer knowledge, (iv) […]

External link to Consumer Analysis of Advertising Preferences
Marketing Proposal

Consumer Analysis of Advertising Preferences

Aim and Objectives: The aim of this research project is to now and examine that the advertisement get success or failure to all companies and whether customer always likes the way of advertisement as leaf late ( junk mail) and is it improve the wealth of the companies in economic crisis. In today’s globalized world, for each and every product which is going to sell […]

External link to Green Credential in Advertising on Malaysian Consumers
Marketing Proposal

Green Credential in Advertising on Malaysian Consumers

In this research proposal we will understand how the research being explored by seeing the influencing factors of incorporating green credentials in their advertisement to gauge Malaysian consumer’s commitments towards the green products or services. The focus of this research is identically on the Malaysian consumer’s behaviours towards green issues by looking into four main parts. Firstly, consumer’s interest in green products, their understanding of […]

External link to Launching New Generation Hybrid Laptop in UK
Marketing Proposal

Launching New Generation Hybrid Laptop in UK

Introduction New Hybrid Laptop is introduced with latest Intel’s 2010 processor Intel Core i7 Extreme Edition and another AMD’s processor AMD Athlon X521 GIXA is also added for unbeatable performance and these processors are switchable. When a software which is more heavy and there is more load then these tow processor can work at a time with efficient. This laptop is as graphical based on […]

External link to Relationship Marketing in Attaining and Retaining Customers
Marketing Proposal

Relationship Marketing in Attaining and Retaining Customers

Abstract: The study seeks to establish the contributions of relationship marketing in attaining and retaining customers in the Kenya commercial banks, Specifically the study will seek to establish how increased competition among the commercial banks, pressure to increase profits or revenues, high cost of acquiring new customers and improving corporate image have contributed to the banks adopting on relationship marketing strategies. The study will adopt […]

External link to Comparative Study of Relative Impact of Atmospherics
Marketing Proposal

Comparative Study of Relative Impact of Atmospherics

Today the Business thinking has changed; it has come closer to the customer or to be more apt to the consumer. It can be observed that the consumer’s decision making for purchasing a product or service is not limited to the tangibility but to the whole product including the environment of delivery. Tangible products like mirror, a pair of jeans, a haircut or food served […]

External link to Investigation into Equity Bank Kenya
Marketing Proposal

Investigation into Equity Bank Kenya

RESEARCH TITLE; An investigation into and justification of the marketing strategy adopted by Equity bank for its growth in the Kenyan market by reference to the work of P. Kotler CHAPTER ONE: INTRODUCTION 1.1 Back ground of the study My choosen topic is on the way Equity Bank Kenya limited has focused it energies and resources to increase sales and sustainable competitive advantage using various […]

External link to Barriers to Online Shopping in Hyderabad
Marketing Proposal

Barriers to Online Shopping in Hyderabad

INTRODUCTION This proposal is based on Barriers to online shopping in Hyderabad, India. It focus on customers can do shopping online from there home and what problems they face while doing there shopping online. Here there is a brief background of the study and a problem discussion of the area, leading to the specific research question, a review of literature related to the research question […]

External link to Brand Image and Its Effect on Consumer Purchasing
Marketing Proposal

Brand Image and Its Effect on Consumer Purchasing

Introduction: Brand is a powerful tool to attract more consumers to buy particular products. In a developed country like UK, clothing industry is one of the major industries that substantially contribute to the economy. As consumer’s decision making plays a big role in any market, it is vital to study how consumers make their choices when purchasing clothes to evaluate the impact of any particular […]

External link to Product Development at Skopje Brewery
Marketing Proposal

Product Development at Skopje Brewery

Chapter 1 1.1.Introduction Skopje Brewery, as a main player on domestic beer market with market share of over 75%, for many years was trying to create back up for its “cash cow” product, SKOPSKO beer. Following all researches done on the domestic market, the marketing team create long term strategy for entering in the upper, premium segments, introducing the beer “STAR LISEC”, high quality domestic […]

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