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External link to Effect of Culture in the Formulation of Marketing Strategies
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Effect of Culture in the Formulation of Marketing Strategies

Introduction As a student of business administration and having experienced the multicultural cosmopolitan life in London, U.K., marketing strategies of various multinational companies have always intrigued me. These marketing strategies are more challenging for small and medium sized enterprises. Hence I am motivated to research on various marketing strategies focussing on “Culture” to determine how well an organization working under stressful economical conditions can formulate […]

External link to Effects of Website Attributes on Customer Satisfaction
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Effects of Website Attributes on Customer Satisfaction

ABSTRACT This study investigates the important attributes of online web stores in e-commerce by examining the possible website elements that determine different aspects of the association between customer’s satisfaction and e-commerce website attributes. A questionnaire consisting of 24 items was completed by 60 respondents. The instrument for this study was developed on the basis of “SERVQUAL” using a 5 point Likert scale. There were five […]

External link to Comparing Hypermarket and Traditional Wet Market Consumers
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Comparing Hypermarket and Traditional Wet Market Consumers

CHAPTER 4 – DATA ANALYSIS 4.0 Introduction This study was conducted in two different store formats, which are hypermarket and traditional wet market respectively. Totally 200 questionnaires were distributed and collected, each market has 100 questionnaires respectively. First of all, the general data such as respondents’ profiles, trip patterns and transaction patterns were analyzed by using descriptive statistics. This approach generates frequency and percentage of […]

External link to Analysis of the UK Confectionery Industry: Thorntons
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Analysis of the UK Confectionery Industry: Thorntons

Confectionery Industry In The UK Contributes A Major Amount Of Revenue To The Country’s Economy Chapter 1: Introduction Confectionery industry in the UK contributes a major amount of revenue to the country’s economy. Repeated case studies have revealed that the confectionery industry is ever growing and the demand for creativity and innovation in the products in increasingly demanded by the consumers in the UK market. […]

External link to Consumer Behaviour in the UK Automotive Industry
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Consumer Behaviour in the UK Automotive Industry

Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has its importance in nearly every form of trade. Trade is directly dependent on communication, and these days the Internet is considered to be the most important and reliable means of communications for trade. […]

External link to Consumer Expectations Before and After Purchase
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Consumer Expectations Before and After Purchase

Introduction: Background to research: Until recently, consumer behaviourists had many theories of satisfaction. Rather, a post decision phenomenon known as cognitive dissonance (Festinger1957) was thought to provide a sufficient framework for understanding post purchase responses. Researchers later expanded the theories more recent theoretical and empirical works (Andreasen 1977; Day 1977; Oliver 1977) generally agree that satisfaction results from a subjective comparison of the expected and […]

External link to Effect of Branding on the Consumer
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Effect of Branding on the Consumer

Branding: How It Inspires People To Purchase A Particular Brand Abstract This research is done with the suitable research methods to describe how the people attempt to match their characteristics with a particular brand. A firm or company’s primary target is to make and preserve customers. They use various plans which include several research methods in order to discover the best way to make profits. […]

External link to Consumer Shopping Decisions and Behaviour
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Consumer Shopping Decisions and Behaviour

Literature Review – Introduction Satisfaction of consumer needs and wants is the definitive goal for triumph in business. Hence, an effectual marketing strategy must spotlight on serving consumers/customers better than the competitors. The marketing manager should be interested in revealing the complexities of an individual buyer, the dynamics of consumer behavior and should also try to understand consumers’ individual differences so that he/she can segment […]

External link to Contemporary Issues in Strategic Marketing
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Contemporary Issues in Strategic Marketing

Contemporary Issues in Strategic Marketing Your manager has been to a marketing seminar on The Service Dominant Logic. He has asked you to produce a paper on the implications of implementing an SDK programme within the firm embraces both the strategic and tactical implications and the costs and the benefits. Implications of service-dominant logic Nowadays, we need to set up strategies and tactics in a […]

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