Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly, as fashion today is very competitive and need speed marketing. Advertising is used from the high street fashion retailers to the low fashion retailers. According to […]
Chapter 1 Introduction 1.1 Background With the expansion of the globalization and the rapid development of the Information Technology (IT), the logistics industry has become one of the most important industries in the 21st century. The scope and role of logistics have changed dramatically over recent years. In the past, logistics played a supportive role to primary activities such as marketing and manufacturing. Now logistics […]
Abstract This dissertation aims at developing profiles of Greek consumers who have already conducted purchases through the Internet and of the consumers who are willing to adopt the Internet shopping as an innovation. Measurement of the demographic and behavioural data, investigation of the trends and attitudes of the online consumers toward online apparel shopping. The research will provide insightful preliminary data based on the detailed […]
CHAPTER ONE INTRODUCTION 1.1 Introduction Online gaming is one of the most popular entertainments among the citizen in this world no matter what ages they are. Due to the advancement in the technologies, it has brought lots of growth in this industry since early of 2000s. This growth has been developed online game market into the core of the world cultural industry (Sang, Yung, Jae, […]
Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom & top line and for a better penetration. It would also throw light on various marketing strategies can be synchronized with web marketing for […]
1.ORGANIZATIONS ORIENTATION An organization orientation depends upon the marketing concept and the market orientations, which are the foundations of strategic marketing. Marketing concept exists on the fusion of all marketing activities. When they are combined, the company can achieve higher profitability (Hooley 2008: 6, 7). Tesco has developed a strategic customer relationship management which builds and keeps a valued customer awareness and powerful brand engagement. […]
“Conviction is the luxury of those sitting on the sidelines. For those of us who choose to play rather than watch, measurement is the compass that guides us through our mistakes.” Famous dialogue of movie A Beautiful Mind EXECUTIVE SUMMARY Business world has become very dynamic in current times. Technological advances are bringing changes in lifestyle of customers. It has generated necessity for introduction of […]
INTRODUCTION Tourism and hotel industry is growing among other world industries due to its significant impacts on the social and economic development of a region or country (Avelini, 2003, p. 130). The tourism industry worldwide generated US $ 944 billion sales in 2008. In year 2008, international tourists’ arrivals reached 922 million and World Tourism Organization (WTO) forecasts that approximately 1.6 billion new arrivals of […]
In chapter 1, an overview of the whole dissertation has been provided. It can be considered as a backbone of the dissertation with the clear objectives and purposes stated. As an illustration, the chapter has mentioned about the overview of Vietnam banking system as well as credit services in Vietnamese bank in general and BIDV in particular. Moreover, chapter 1 has also presented about the […]
Chapter 1 Introduction It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how big or small the company is. Market research is when an organisation studies their customers buying habits and gathers information about the market. The information they find is then analysed to determine the expectations of customers. Market research […]
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