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External link to Marketing Strategies of Primark
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Marketing Strategies of Primark

1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment. Marketing has gained substantial importance and has become first priority of decision makers in any organisation. This document presents a research report analyzing and forecasting marketing environment faced by leading retailer Primark with special focus on competitive analysis. Primark Stores […]

External link to Social Media Influence on Source Credibility and Risk Perceptions for Millenials: GM Foods
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Social Media Influence on Source Credibility and Risk Perceptions for Millenials: GM Foods

The Impact of Source Credibility and Risk Attitude on Individuals’ Risk Perception toward GM Foods: Comparing Young Millennials in the U.S. and China Abstract This research investigates the effects of source credibility and risk attitude on young millennials’ risk and benefit perceptions and purchase intentions toward GM foods. Results from two samples (young millennials in the U.S. and China) confirmed individuals’ risk attitude significantly influences […]

External link to The Effectiveness of Marketing Campaigns in the Retail Industry
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The Effectiveness of Marketing Campaigns in the Retail Industry

Abstract This research sets out to analyse the effectiveness of marketing campaigns in the retail sector. The aims of this project are to understand consumers’ perceptions towards marketing campaigns and how best retailers big and small cater to those needs. Also, the research aims to understand how ethnicity, age and gender effect the choice and size of campaign. The project flows from a literature review […]

External link to Low Cost Carriers (LCC) Tiger Airways’ Marketing Strategy
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Low Cost Carriers (LCC) Tiger Airways’ Marketing Strategy

Executive Summary Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world, has influence and changed the framework and development of the world airline industry. This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger Airways’s marketng strategy. Firstly, it is focused on the macro […]

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Wedding Planning Needs Assessment

CHAPTER 1 INTRODUCTION 1.1 Background Wedding is once-a-life event in people’s life. For most of families, they are willing to spend a considerable amount of money to ensure the wedding is organized as perfect as possible. According to Howard (2006), wedding today is a $70 billion business in U.S., and the average cost of wedding is $26,000 per couples. As a spinoff the larger discipline […]

External link to Fragrance Advertising and Brand Study
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Fragrance Advertising and Brand Study

INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.” Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one […]

External link to Challenges of Marketing to Children
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Challenges of Marketing to Children

Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market researches, analyze the data collected and finally come up with marketing plans that target specific consumer segments. Finding out about human psychology, their preferences, choices and appeals are not only difficult but at times disappointingly inaccurate. Yet marketers today consider […]

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Factors of Affecting Online Game Satisfaction

CHAPTER ONE INTRODUCTION 1.1 Introduction Online gaming is one of the most popular entertainments among the citizen in this world no matter what ages they are. Due to the advancement in the technologies, it has brought lots of growth in this industry since early of 2000s. This growth has been developed online game market into the core of the world cultural industry (Sang, Yung, Jae, […]

External link to Effect of the Internet on Business Development
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Effect of the Internet on Business Development

The internet is a network of computers who can share data and communicate between them. Its reach is almost every place in this world (see table 1). Any other technology has never changed a business as fast as internet has done. There are many stories of how a business been transformed on internet. EBay, the biggest e-shop was created by his founder to trade niche […]

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Price Forecasts for Oil

“TECHNOLOGY FORECASTING – CRISIS ANALYSIS” Technology Futures & Business Strategy 1st Assessment Project PART ONE Michel Godet indicated that qualitative parameters were important in accurate forecasting. Using the available information in the international literature and between 1000 and 1500 words: 1. Mention the qualitative parameters that may be considered in future energy price scenarios. For this purpose take the year 2020 and list, with a […]

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