The author’s interest in strategic marketing issues originates from previous work experience, as well as the nature of his responsibilities while in his most recent employment with the Balloch Group in China. The Ballock Group1 was founded in the year 2001 by Howard Balloch, Canada’s Ambassador to China from 1996 to 2001. The company is headquartered in Beijing and currently employs around 900 staff. The […]

By virtue of light weight, convenient carrying and use, high production efficiency and low energy consumption, power tools are not only used in many industries widely, but also function as indispensables in family life. With the economic globalization, the power tool market has been booming. China is the world’s largest power tool production base. In 2012, China produced 240 million sets of power tools. By […]

There are hundreds of millions of males suffering room sexual dysfunction in the world, of which over 50 million are in China. Statistics indicates that more than 60% of males aged above 35 in China have sexual dysfunction of different degrees. About 50% of the causes of erectile dysfunction are organic, and 30% are psychological while 20% of them are organic and psychological at the […]

Consumer buying behaviour report Micromax mobile phones By Mansi Choksey Roll no. 19 PGDM Marketing Product chosen: Micromax Mobile phones Issue to be addressed: How to increase Market share: Background on the company: Micromax Mobile needs no introduction today. Just two years back people were not aware of the brand at all but today it’s India’s third largest mobile selling company by volume after Nokia and Samsung […]

The change of government political environment in Turkey affects the business environment through the legislation and different regulations. Turkey has successfully carried out the structural reforms after the severe economic recession in 1999 – 2001. The reforms include market liberalizing to promote foreign investment, prevarication, agricultural reform, strengthen the banking system and fiscal discipline, monetary tightening policies to reduce inflation and a floating currency rates. […]

However, mass production and improvement in production techniques will quickly address the cost viability issue of the bio-succinct acid market” adds Ms. Clark. Moreover, lower volatility of feedstock prices will add to its stable adoption in various application segments. Bio-succinct acid is currently being adopted the most in non-industrial applications such as food, pharmaceuticals and cosmetics. However, BAD is one of the major application segments […]

Current Market Conditions Competitive Analysis Karon Kanadjian ECO/365 April 10, 2013 Current Market Conditions Competitive Analysis Apple is probably one of the most recognized companies in the world when it comes the designing, development, and marketing of cutting edge technology with products that everyone wishes to own. Apple Inc. (Apple) was founded and incorporated in 1977 by Steve Jobs and Steve Wozniack, making headlines with […]

“Feminization” of labour refers to the rapid and substantial increase in the share of women in paid employment. The term is also used to describe the changing nature of employment, where irregular conditions that were once thought to be the hallmark of women’s secondary employment have become widespread for both sexes. 1 (U. N. General Assembly, 1999, cited in Maclean, H et al (2004)) Between […]

This chapter will expose the students on potential risks faced by firms that are doing or currently planning to enter an emerging market. This chapter will detail each and every element of political, economic and legal risk. Discussions on how to reduce the impact of risks are also discussed at the end of the chapter. After studying this chapter, students should be able to: 1 […]

This report is looking at the market for fish and sea foods which will include figures and information relating to ‘fin fish’ and ‘shell fish’ in the form of fresh or chilled fish, frozen fish and fish products, canned fish and fish-based ready meals available in the retail shops for consumer use. This report will not include fish sales to the catering trade, restaurants, pubs, […]