Internationalization Strategies | Suzuki and Essel Propack
1) Introduction Of the many internationalization theories posited, the Uppsala model (Cavusgil, 1980, Johanson & Vahlne, 1977) stands out as the most popular and will form the basis of this analysis of this analysis of the internationalization strategy adopted by the companies mentioned in this case study. This model hypothesizes the internationalization process is a result of an epistemic understanding of the internationalization market. The […]