The guest retention rate when the corporate brand strategy is executed is estimated to be 21. 67% compared to the individual branded strategy of only 16. 67%, this is an increase of 30%. Additionally, the move to corporate branding will increase the net present value (NPV) of the CLTV from approximately $379 to $461. The NPV is different than the CLTV infinite lifetime calculation in […]

The Hyatt Regency Hotel Walkway Collapse was a disaster occurred on the 17th of July, 1981 in Kansas City. Missouri. The accident was told to result in 114 killed and more than 200 injured people during a tea dance. The hotel’s construction began in 1978 and it was opened in 1980, July, because of construction delays. Hotel was famous for its distinguished lobby, a multistory […]

The hotel industry is a part of the hospitality industry. The hospitality industry is a broad category of fields in the service industry that includes lodging, travel, tourism, food and beverage, recreation, and tourism. This research focuses on hotels in the U.S. market. Each hotel has its unique features and services provided to consumers and can vary from one hotel to another. Hoteliers aim to […]

The hotel industry is a mature industry marked by intense competition. Market share increases typically happens at a competitor’s expense. Industry-wide, most growth occurs in the international, rather than the domestic arena. Though it can be difficult to find an exact definition of a boutique hotel, it is undeniably believed that atmosphere (filled with sense of intimacy) is a very significant factor. It can be […]

However, the easing of the Australian dollar has been a welcome development. The latest Mastered-OTF sentiment survey indicates that international industry sentiment remains relatively stable. Notably, however, 50% of those surveyed saw the Australian dollar as having a high impact on their business, highlighting the potential upside of the local currency easing. Growth In International visitor arrivals continues to Impress International visitor arrivals grew 4. […]

The proposal should include the following factors; Introduction of the investor, * Concept, * Location, * Product Development, * Financial Plan, * Marketing Strategy and * Community Benefits. 1 . The proposal will be evaluated and the Director, Planning and Development will request the Project Proponent to attend the Development Committee Meeting. At this meeting the project proposal will be discussed in detail. 2. Subsequently, […]

Institutional housekeeping= applies to housekeeping maintenance in commercial lodging establishment like hotels, resorts, inns and apparels. Domestic housekeeping= refers to housekeeping maintenance in a house. It covers bedrooms, kitchen, dining, receiving area, grounds and the surrounding areas within the house. Scope of housekeeping maintenance 1. Cleanliness 2. Orderliness 3. Sanitation 4. Comfort 5. Eye appeal- creativity 6. Safety 7. Material Control and Maintenance The scope […]

Hostel life is considered the best part of a student’s life. Those who have experienced it swear by it and those who haven’t wish they could. Hostel life comes with its set of advantages and disadvantages. Hostel life is full of friends, fun and independence. It gives numerous memories to the students to cherish forever. A student who has experienced hostel life is better off […]

Daylight-saving time was conceptualized at the time of the First World War in the United States to conserve energy for the production of materials needed for the war by making use of the later hours of daylight between April and October. For the second time during the Second World War,  the federal government mandated all the states to adhere to the modifications in time. To […]

PEST analysis is used to describe a framework of macro-environmental factors which are Political, Economic, Coloratura and Technological. This is a part of external analysis when doing the market research. It gives a company an overview of the different factors in the overall environment in order to understand the market growth or decline, also understanding the situation, potential and operational direction of the company. In […]