The Long tail effect is a phenomenon that is attained when a company sells a small number of popular items in large quantities and a large number of a few unpopular items in small quantities (Anderson, 2004). The internet (search) makes this possible by providing a platform through which a company such as Google can make related goods, albeit unpopular, available by providing ads based […]

Key factors that were crucial to Google’s early success can be attributed to the following: 1. Partnered with right companies such as AOL & Yahoo spring boarded the company in success with more than 100m search enquiries per day paving the way for subsequent successes. 2. Had the right products such as Adwords, which had 4x more click-­? through rates than competing products. The company […]

Google’s corporate strategy can be divided into four segments: Product and Marketing strategy, Competition strategy, Growth strategy, and Financial strategy. Google has a strategic orientation of immediate policy focus, for example, the company’s concern for competition associated matters. In other words, Google is more inclined to find the need to beat rivals rather than being held up with a strategic policy. Therefore, product orientation strategy […]

Abstract This paper takes Google’s business strategy as a starting point to examine how it is competing in the one-cloud, many-screen market. The paper set out the performance of Google in relation to its main competitors from 2006 until 2013. It conducts an economic analysis of Google and its market in a wider macro context. It points to the development of Google’s products and their […]

Google is simply one of the most successful companies—in terms of profits, technological innovation, and cultural impact—that the world has ever seen. Google’s success, challenges, and future are all subjects worthy of thick books. Here, we’ll briefly discuss a few questions. We first look at the online search industry through the lens of Porter’s five forces model, and see a few reasons why Google has […]

PIB Case Discussion Google in Asia 1. What resources and capabilities does Naver have that Google does not? – Those two companies have same purpose and function. But in detail, Google didn’t catch up Koreans mind. Google prefer simple design with fast searching system for people whose don’t have fast internet or fast internet devices. But in Korean market, almost every houses are using super […]

Part I: Briefly evaluate how Google’s Prediction Markets have worked to date. To what extent have the markets been successful or unsuccessful? 250 When the five Googlers got together to start with this project, their main objective was to launch an internal prediction market and test if crowds would make more accurate predictions than individuals’. To determine if this project was a success or not […]

In January, 2010, Google took a strong moral stand, declaring that it was no longer willing to censor its search results and might pull out of China if it came to that. Google has millions of users in China and if the company were to discontinue its China operations, it could lose a vast chunk of its Chinese customer base and huge sums of revenue […]

Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google. cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, […]

On Thursday, April 29, 2004 Google filed with the Securities and Exchange Commission to sell up to $2. 7 billion in stock in an initial public offering. The auction process is taken from the company’s registration statement that was filed with the Security and Exchange Commission. The IPO would rank Google among the fifteen largest IPO’s in US history. Estimates of the post offering market […]