The How-To: Marketing Your Mobile Game To The MENA Region
When talking about games, there is no doubt that the Middle East has been one of the biggest markets for the same. When gaming consoles were first introduced into the region, they were instant hits, especially the Sony PlayStation 3, which had more than 60% market share upon its release in late 2006. Smartphones, however, were a game changer. With very high penetration rates, especially […]