Executive Summary Problem/Issues Matt Monkiewicz, director of marketing for Kayem Foods, Inc. , is challenged with a decision pertaining to a small but fast growing product, Al Fresco chicken sausage. The product has become a brand leader in its market niche, and means on how to promote the product is in question. A “buzz” marketing campaign was recently used, and while the company did increase […]

Market research is a critical component needed for good decision making. In this paper, I will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. I will also identify the areas where additional market research is needed. I will analyze the importance of competition intelligence in regards to Kudler Fine Food’s marketing strategy and tactics. Kudler fine […]

Introduction Plants are essential for humans and all living organisms. They are the producers in ecosystem which can turn sunlight into usable energy and provide consumers with energy, food and oxygen. Chemical reactions are running on earth all the time. Photosynthesis is probably the most important chemical reaction on earth involving sunlight, the air we breathe, water and green pigment chlorophyll. All biochemical reactions are […]

Case: McCain Foods Limited Using the case titled ‘McCain Foods Limited: Global Fries—Good in Any Language’ on pages 100-101 in your text, please answer the following questions: If you were in charge of the Asian operations for McCain, how would you recommend the company overcome the challenges in the Chinese market? Much of McCain’s global success seems to be closely tied to the success and […]

Executive Summary: Ali’s Mobile Food Service is a business concept which is new and also unique and focuses on revenue streams from two business ideas that could be carried out using one delivery method. The focus here is on two areas of business – a restaurant within a bus and food delivery services that could be used as a means of business diversification and decreases […]

As we all know, food is essential to our daily lives because it gives us the energy and nutrients that we need especially when we prepared it right. So our professor gave us a task to prepare a meal (good for six persons) that follows the guidelines of the Food Pyramid. During our brainstorming, many ideas came up to our minds. But we came up […]

Israel Ortega-Ramos The Prime Example Our recent visit to a food packaging plant in New Jersey highlighted the inconsistent results of statistical process control routinely faced by Quality Control Managers. Product weight readings were taken from the manufacturing floor, entered into an Excel spreadsheet and analyzed. The results produced no predictable under or over filling trend despite the fact that the same people used the […]

I would have to say that my favorite food by far would have to be my Auntie Sandra’s mash potatoes. The texture of the mash potatoes is so smooth and fluffy that it might be considered a new different state of matter by some chemists.  Her potatoes are a byproduct of many hours of trial and error to find the perfect gravy to potato ratio. With […]

Food Inc. Not many people know or care where their food comes from, which is why the directors of Food Inc. set out to expose the truth behind the food industry in America. The directors were able to lift the corporate veil of the major food corporations; exposing to the world the brutal truths behind how they run their businesses, cutting corners and tainting our […]

I have noticed that at Fab Food Pix, photographic library, a manual filing system is used, I feel they would benefit from having a computer version running help save both time and effort for the receptionists. I have chosen to design and implement a database for Fab Food Pix, Photographic Library. At present Fab Food Pix stores client information on paper, in a manual filing […]