Introduction : This assignment is submitted in partial fulfilment of the marketing planning unit. I have been asked to conduct macro-environmental and micro environmental marketing audit to identify the current and key issues facing the organization & I propose to launch a Fabindia store in Milan, Italy. The report outlines reasons for undertaking the audit and appraises the processes, models and techniques used for the […]
Fashion & Marketing Individuality vs. Conformity. Section 1: Introduction A seemingly intractable paradox underlies Westerners choice of fashion in the twenty-first century. On the one hand, the democratic and social progress made in the West in the past fifty years has led to radical revaluations of, and profound reversals of attitudes towards, issues such as gender, class, race, social stereotypes, cultural identity and so on: […]
MAS Holdings is a large apparel manufacturer in Sri Lanka, whose partners are also some other well-known fashion brands in the world including Victoria Secret, Gap, Inc., Nike etc., as introduced by Watson and Story (2006). Its “About us” website also states that MAS is now a giant in South Asian in undergarment and sportswear manufacturing industry with more than USD 700 million of revenue […]
1. Introduction 1.1 Background The reason leads Marc Jacobs be successful is his passion of fashion. In his early life, he not only worked in the field of fashion, but also spent his time on attending a school of art and design. He is a leading designer for Marc Jacobs’s products, who was born in 1963 in New York City. In addition, by the end […]
Greasy Lake by T. Coraghessan Boyle and Where Are You Going, Where Have You Been? by Joyce Carol Oates are two works that have the generalized theme of death in them. They may differ in contextual ways, but the deeper theme they share is present. The more in depth comparisons are about teenagers trying to find their way through life as portrayed through their looks […]
Data Analysis The following chapter aims to provide the reader with the results generated form the questionnaire distributed manually. The analysis and discussion is focused on evaluating the primary data in the line with objectives of the proposed study which is about Buying behaviour and culture. Respondent to Questionnaire: There are total of 80 Questionnaire was given to people belong to Pakistani community and only […]
SKILLS FOR RUNNING A SMALL BUSINESS There are a number of skills required to run a business. You will need to use the skills you have and probably develop new ones as well It is often not possible for one person to have all the skills, in this case you might consider taking on staff or perhaps a partner to fill the gaps What kind […]
Over the second half of the last century, the body has emerged as an object central to our behavior and to our drive for meaning. Therefore, fashion, being in close contact to our bodies, has started to receive the attention of public, artists, and intellectuals. Psychology of fashion expression It is a common saying, that individuals play the roles associated with their individuality and rank […]
“The more we learn about culture the greater our understanding of the future of global consumerism in Fashion.” Fashion industry is all about making fashion statements. The industry runs on the motto to be different, stylish, edgy as well as continuous changes in every season of every year. Fashion to customers is being different from the crowd or making a statement by using clothing and […]
Fashion orientation In our contemporary society, we may not understand fashion, you may not like fashion, but most of us can not not come into contact with fashion. Craik (1994) said that fashion is confusing, interesting, exciting, obsessive-compulsive. Whether we like it or not, it has greatly influenced with people even those who want to avoid it. What is the fashion? Fashion have experienced a […]
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