Introduction In the western culture, fashion has affected and reflected the distinctions between the social and economical status of men and women throughout the years. From the 19th century on, gender, social understanding of femininity and masculinity, became clearer and more precise. They were identifiable through fashion and clothing and were an important aspect in distinguishing roles of men and women. However, changes in fashion […]

T4 MEGATRENDS 1. Celebrity Culture: Celebrity culture means that common people want to look and feel like celebrities. This affects a shift in consumer behavior and marketing. People are more likely to purchase garments if celebrities are seen wearing them than the consumers’ personal taste. This new celebrity obsession will drive consumers to buy the latest worn garment their most admired celebrity is wearing. This […]

Let us get straight to the point. Sport Obermeyer, a fashion skiwear manufacturer wants to make more money. The recommendations suggested by us are simple and will go a long way in helping the company realizing its goals. This report tackles four broad issues that are faced by Sport Obermeyer, the issues are: Production planning for their short life cycle products. Operational changes to reduce […]

Subculture is a word which implies liberty of creativeness, liberty of appearance, ease and liberty of a selected model for getting pleasure. In addition, to resolve the contradictions of forefathers and parents culture, where forefathers and parents culture fails to provide a workable ideology for the next generation it usually takes the form of rituals, fashion and music. However, there is an important connection between […]

The labor situation in the fashion industry today is growing at a high rate. The global economy is configured for extensive and complex international networking where information, raw materials, and final products are easily channeled from the producers to the centers of consumption with a lot of ease (Venturini and Verbano 2014 p.110). Nevertheless, the robotization in the fashion industry has created dilemma to the […]

Executive Summary The current paper is a synopsis of the study on influence of Income on purchase of Luxury Fashion Products. The suggested study is a quantitative study of women and uses age based sampling; women aged 16-45 years. The traditional economics concept that higher income would lead to higher consumption of normal and quality goods and lesser of inferior goods are often challenged by […]

The changing dynamics of the fashion industry have forced retailers to desire low cost and flexibility in design, quality, and speed to market, key strategies to maintain a profitable position in the increasingly demanding market. This article reviews the literature on changes that have happened in the fashion apparel industry since the sass, highlighting the emergence of a concept of throwaway or fast fashion. It […]

Fashion Is Important Fashion is a concept that has been around since the beginning of ages. The Neanderthals of the Stone Age used sewn animal skins to get protection from the harsh environmental factors. This simple body covering that people used then went on developing throughout time to suit the different climates and cultures of the world. However today fashion is seen as a form […]