Social Network: an online community of people with a common interest who use a Web site or other technologies to communicate with each other and share information, resources(dictionary. com). There are almost 500 million users of social networks and spent over 700 billion minutes a month using them. Is this hindering our social skills? There are many ways that people interact with each other such […]

Nathan Barry – S10001606 Business Context Introduction The following assignment was created by our group [ ] Our chosen organisation for the assignment is the online social networking site Facebook. As a group we feel as though this would give us a good opportunity to analyse the factors of business content in an in-depth way. Business could be defined as “the transformation of inputs into […]

Facebook has been overestimating average video ad viewing times for two years,, a revelation not likely to sit well with advertisers or those who have shifted resources to video to take advantage of the trend. In a  last month on the Advertiser Help Center site, Facebook disclosed an error in the way it was tallying video views. It had told advertisers that views were calculated by […]

Snapchat keeps stepping on Facebook’s toes by introducing new and powerful ad targeting features. The network took society by storm, especially its younger segments. Like every major social platform, Snapchat built a large following base, then invited advertisers to the feast. It comes as no surprise that now Snapchat is trying to monetize this huge user base. Average users are already moaning and groaning, but native advertising is […]

The reasons for Facebook to go public In the beginning, Facebook, through its founder Mark Zuckerberg, was unwilling to go public and refused a number of buyout offers. However, it reached the 500 threshold after accepting private investments from firms, which eventually made Zuckerberg decide to go public. The Securities and Exchange Commission (SEC) requires that private companies reaching more than 500 ‘shareholders of record’ […]

There are a large number of people that have a Facebook page as it is a great way to get in touch with your old friends and to share information about your life with your friends all over the world. While facebook reigns as the most popular social media site out there, it does caution it’s users to limit the information they post online as […]