Viewers now see Lucozade as a new and trendy energy enhancing soft drink, because it has been associated with popular music styles of the time and Daley Thomson and disassociated with sick children (which may not have been the intention of the original advertising campaign but is probably what was remembered from it.) In my opinion, Lucozade’s most successful campaign is its most recent association with […]

I feel the embarrassment of women in advertising usually focus on women being considered as male sexual objects. The complete AXE campaign in commercials treats both men and women as dense idiots, and assumes that young men will believe that spraying crap on themselves will attract hot young women. The commercials has the man spraying magic cologne known as Axe, he becomes the sexual object […]

In some countries, such as Bulgaria, Macedonia, Bosnia Herzegovina, and Albania to a much lesser extent, the independent media has brought to the fore numerous corruption cases, exposing high officials. It has also been a major force behind mobilizing public opinion against corruption, as in the case of Bulgaria. At the same time it has exerted indirect pressure on the respective governments to take steps […]

Actually, deriving such assumptions is easy because it has long been a social norm that we become what we take in through our vision, hearing, and other senses. In this way, the foundations of economics become integrated with the workings of the media by making it possible to predict the latter’s effect in society through its varying forms and elements. Because of the said benefits […]

Entertainment and Media Industries Professor Sam Craig NBA – A New Digital Entertainment Model in China Name : Ted Mui Executive Summary The National Basketball Association’s expansion into the Chinese market has been met with great success. The company’s China operation currently generates over UDS$150 million in annual sales, and is one of the most recognized international brands in the country. To further focus on […]

This is a short discourse on the research of the Media Effects Theories, showing how the new theories or current information that is available currently support old theories such as the cultivation theory, spiral of silence theory, and uses-and-gratifications theories among others. This will begin with a brief discussion on Media Effects Theory and proceed to highlight the current developments in this scholarly field and […]

What comprises sexism and feminism? Do sexist images in the media have an impact on women and girls? And, what are the broader political issues here? I am hoping that we can reframe the debate around sexism and nudity in the media in a way that makes sense for socialists. We’re all probably aware of sexist representations in the media from newspapers and magazines to […]

The British Broadcasting Corporation (BBC) and China Central Television (CATV) are the two popular media owning millions of audiences in the world. For years, they have been making efforts to adopt new technology, new techniques and new means for developing high standard programmer. However, mainly due to different social structures and different cultural background between China and the I-J, the BBC and CATV also have […]

INTRODUCTION 1) Background a) Combine text + graphics b) Visual + audio c) Catalog and index image + efficient storage and delivery 2) 4 Difficulties d) Data type e) Data manipulation f) Data storage g) Data delivery 3) Importance h) Store Image (eg:museum) i) Search and manipulate content 4) Types j) Images k) Audio l) Video m) Document n) Handwritten 5) Application o) GIS,CAD,Face-retrieval,doc imaging, […]

Media enhance the knowledge of public and communicates all the happenings to the public. Media industry of Pakistan is growing fast with much potential and seemingly bright future ahead. Media should not use negative tools to increase their viewership. Role of media in Pakistan is getting quite irresponsible; as there are so many talk shows and political debates on the screen all the time and […]