A good knowledge of the customer group and its elasticity of demand for a product are vital factors for firms that need to operate successfully. Another factor that a firm needs to identify is its own pricing strategy. The pricing strategy must balance the firm’s need for sales growth against the anticipated profits. The pricing goals may be recognized as Profit Maximization, Revenue & market […]

Message to Customer: Please read… In the succeeding pages you will see the brief summary of the whole case and the major events for cases 17 and 20 as you have required in you order. I could not however put in the proper citations because the copies you have uploaded were not able to include the page numbers. Also the authors of the stories were […]

HBR CASE STUDY AND COMMENTARY How can these companies leverage the customer data responsibly? The Dark Side of Customer Analytics Four commentators offer expert advice. by Thomas H. Davenport and Jeanne G. Harris Reprint R0705A An insurance company finds some intriguing patterns in the loyalty card data it bought from a grocery chain—the correlation between condom sales and HIV-related claims, for instance. How can both […]

Cosmetic products are not placed under warranty conditions as soon as they are purchased by the customer. Brazil adopted the Consumer Protection Law in 1992. All companies must guarantee quality after-sale servicing for all products (6, p. 17). To make the product more competitive, and to improve the overall customer care in Brazilian cosmetic market, we will offer a 7-day product trial for its new […]

Customer experience is practically the complete make up of a client’s transaction over the internet. It is the general p of a customer’s behavior on how he perceives the products and services, how much he avails of these commodities and how he reacts passively to the presented info on the company’s websites. One more approach to regard customer experience can be pointed out in the […]

A business’s keeness to put customers first Important to reach a business’s objectives and goals Customer is the main source of revenue Important to follow the policy in order to retain customers To retain company’s image and reputation Avoid bad public relation Avoid customer desertion Avoid law suits Leads to higher profitability 10. Satisfied and happy customers will promote your products or services 11. Having […]