The selection of celebrity endorsers is not an easy task; many scholars have tried to create models in order to help for the right selecting of celebrity endorsers. Hovland et al (1953) conceptually contributed one of the earliest models, which is Source Credibility Model. Afterwords, the Source Attractiveness Model (McGuire, 1985), the Product Match-Up Hypothesis (Forkan, 1980; Kamins, 1989, 1990), and the Meaning Transfer Model […]
Ancient China is Located in Asia. It has the oldest surviving civilization in the world. Most people talk about other civilizations, such as; Egypt, or Rome. Ancient China has a very interesting history. In Ancient China, they had a total of 11 dynasties. No one is sure of when exactly it began, but roughly from 4000-5000 years. The aspects this essay will focus on are […]
Clothing is a language, a nonverbal system of communication that through its symbols conveys much about the wearer to the viewer. Before people speak to one another, their clothing makes a statement that expresses their sex, age, class, occupation, origin and personality, as well as what they are or what they want to be at a particular moment. A businessperson is recognized in a well […]
My proposal will demonstrates that Art Nouveau was an artistic movement that took different directions in each country, how does this art movement changes the place of the world and affect all forms of visual culture. Furthermore, the impacts it has on architectures and interior design in the Art Nouveau movement. I will also demonstrates a New York architect who’s work has relate to my […]
Third world countries or developing countries, as result of globalisation confronting widening economic disparities in established urban socio-economic groups is now become much deeper and polarized rich and poor group. This paper aims to particular focus on Indian city Mumbai as example of developing world and its social segregation. India is recognized to be at its peak of economic development. A rapidly developing country placed […]
This is an intercultural assignment for the subject ‘Intercultural Sales Negotiation’.. I am a student of the minor Latin American Business Studies. In the minor Latin American Business Studies that I am following, we got the assignment to study the Guanxi case and to do some research into the Chinese and US culture related to negotiation meetings. The last part of this assignment will be […]
Introduction Arab societies are undergoing major changes as new patterns of marriage and family formation emerge across the region. For long decades, early marriage was the common pattern in the Arab world. However, it is no longer the only pattern. The average age of marriage is rising and more Arab women are staying single for a long time and sometimes they don’t get married at […]
Race has been an issue in North America for many years. Eduardo Bonilla-Silva discusses the new racism in his book, Racism without Racists. Bonilla-Silva classifies the new racial discrimination as color blind racism. Color blind racism is then structured under four frames (26). Color blind racism is believed to have lead to the segregation of the white race from other minorities called white habitus. Color […]
Culture is a way of life, different nations, different countries or even different families have their own cultures. There is one occupational culture inside the police force, that what we called “Cop Culture”. According to Reiner (2000), police occupational cultures can be defined as a kind of share values, beliefs, norms, working practices, and informal rules, police officers will use these cultures to justify their […]
On the other hand, according to Anthony Ellis, it would be trifling to insist that extinction of language causes extinction of culture because language is not whole culture but just one part of it (Ellis, 2005). Nevertheless, according to David Harrison, linguist and professor of the Swarthmore College, languages ‘have been shaped by people to serve as repositories for cultural knowledge, efficiently packaged and readily […]
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