After mentioned about what, where and who is done in Coca Cola’s channel marketing structure. In this part, we will mainly talk about how is it exactly done with their channel members. As we already know about the Coca-Cola company, they are a well known worldwide company, therefore, they supplied different procedures in different cultures. Like we already talked above, Coca-Cola “wholesales” its syrup concentrate […]

However, in reality the Coca Cola Company has a wider target market because the product is addressed to everyone and everywhere. Usually the consumers (both males and females)who use the product are between 12 and 32 years old. Second, in the video we can see that the consumers are buying the product, this shows the reputation of the trademark in the mind of the consumers […]

Coca-Cola Company Marketing Plan [pic] Vanessa Lyle April 4th, 2010 Executive Summary The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the […]

During the strategic marketing management process, there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends, economic and government trends, consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these […]

One of the fundamental concepts of corporate finance is that “… the purpose of the firm is to create value for you, the owner. The firm must generate more cash flow than it uses. ” (Ross, 2005, p. 18) The Coca-Cola Company is similar to Lester Electronics, Inc. , of our classroom scenario, in that it must weigh an enormous spending venture against the future […]

Introduction.             The Coca-Cola Company is the largest global beverage company that manufacturers,distributes and markets non alcoholic bevereges and syrus in the world forming the largest co-operation in the United States.The company manufactures over 400 brands in a number of over 300 countries worldwide.The company’s growth to a multinational company was induces by its progree in bottling technology that made their operations efficient and allso […]

Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20, 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the […]

Stakeholder We have identified nine groups of stakeholders who are either most affected by our product or who most affect our product. These are employees, consumers, customers, shareowners, government and regulatory authorities, non-government organizations, local communities and civic societies, and suppliers, including Coca-Cola AMATIL. We aim to keep these groups informed about our product and to have constructive discussions with them on issues of common […]

History The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name ‘Coca-Cola’ was suggested by […]

PEST Analysis The PEST Analysis identifies changes in the market caused by: Political , Economical, Social and Technological factors. Political Analysis and Factors: Those Non- Alcoholic Beverages like; Coca-Cola, are within the food category, under the FDA (Food and Drug Administration). The government has control over the manufacturing procedure of these products in terms of regulations. Companies who fail to meet the standards of law, […]