Case Study: Genentech Discussion Questions 1.Would you characterize Genentech’s employees as experiencing distress or eustress? Distress is the type of stress that has negative implications, whereas eustress has a positive form of stress, usually related to desirable events in someone’s life. Therefore, I would characterize the Genentech’s employees as experiencing eustress. For example, all these programs that Genentech offers to its employees make life less […]

Megalith, Inc. is a large company with a long and consistent history of growth and profitability. Their Finance Group has grown drastically in number of employees – almost doubling – and the manager, John C. Boyd, has made special efforts to recruit young, talented managers, and to pay them as well as possible. Despite receiving the highest compensation possible under company policy, two of Boyd’s […]

For the exclusive use of K. NGUYEN S w W11208 VERTU: NOKIA’S LUXURY MOBILE PHONE FOR THE URBAN RICH Dr. Ken Kwong-Kay Wong wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey […]

Case Study on Martha McCaskey 1) As Martha McCaskey, what is your plan of action for finishing Silicon 6 Project? Please map out your detailed plan of action. I. Rationale Seleris Associates is a medium-sized consulting firm which is based in Chicago with offices in New York, Los Angeles and San Francisco. This was founded by three professors in 1962 who taught accounting subject in […]

1. What’s it like to work at Google? What’s your assessment of the company’s work environment? Ans: Google has a reputation for being a fun place to work, full of toys and intelligent people working on world-changing projects. To look at the company’s brightly coloured campus images, you could be forgiven for thinking that working at the company is all about ball pools, gourmet canteens […]

NeoPets is one of the Web-sites most popular to kids today with its estimated six million members spending hours there (Beck, J. C. &amp Wade, M. 2006). It was originally created and launched by Adam Powell and Donna Williams on November, 1999 but it was bought shortly after its launching, by Doug Dohring, who established the NeoPets, Inc to make the Website profitable. On June […]

Nike is one of the renowned sports brands in the world. In 2010, Nike introduced their “Nike writes the future” commercial campaign. This was aired for the Soccer world cup 2010. Even though Adidas was the sole sponsor for this event, Nike introduced this 3-minute advertisement as a rival company. Nike soccer build their brand not only through their advertisements but also with public relations, […]

They depicted an interest in purchasing X-IT; more particularly just intellectual property of their ladder design and X-IT was not closed to the idea. A fear that most companies hold when collaborating with another is of protecting their proprietary technologies. X-IT had this fear as well and applied for a patent. Unfortunately, due to a lack of money and in turn a lack of knowledge […]

Individual Case Study #1 1. Is there a case of sexual harassment in this situation or is it only fun? This is a case of sexual harassment because; the words and actions of fellow employees ultimately made Rosetta quit her job. The technical definition of harassment is when members of an organization treat an employee in a different manner due to that person’s sex, race, […]

A destructive conflict was created by the parties involved in the case study 2 section 2 (Erbe, 2003) when they failed to recognize the sole purpose of a spiritual community. The spiritual community’s sole purpose was to unite the members by leading them through a common belief and offering them any support they may require. The spiritual leader was charged with the responsibility of ensuring […]