Being graduated to the level, where marketing deciphers product in terms of a person and elevates its understanding from its mere features to personification, it is important to comprehend the difference between the product and brand. Like in case of product; the concern is about what the consumers perceive about the product considering the utility of the features. But, as per the fundamentals of branding […]

Just Dial started out of a rented apartment. Our first office or my first desk was a centre table, which was right in the corner of the house. We believed in the idea and made it a brand name. It is important for an entrepreneur to have faith in their idea and then work accordingly. Building reputation in ecosystem Entrepreneurs must understand the fact that […]

Richard Brandt: Rule Utilitarianism Chapter two in our book Philosophical Perspectives on Punishment covers different philosopher’s views on Rule Utilitarianism and how it is applied to misconduct and unlawful acts. In Richard Brandt’s discussion he raises three questions that should be addressed when identifying our American system of punishment. What is justifiable punishment for a criminals past actions? What are good principles of punishment? What […]

Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk. , The first time Indomie hits the market was on 1970, people doubted that selling instant noodle as one of the staple food in Indonesia, but the company proved the people’s judgements were wrong (www. indomie. com). Indomie accounted for approximately 37% of net sales and […]

Single Abstract In a world where the consumer is confronted with a variety of alternatives to choose from, a strong brand can have a dramatic impact on his/her purchase decision. While it is often possible to imitate manufacturing processes, the beliefs, attitudes and associations established In the consumer’s mind cannot simply be Imitated. Thus more and more firms and organizations of all types have realized […]

IKEA has created a global brand focused on low prices and contemporary designs. In 2009, Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market, its product differentiation and cost leadership. The brand Ikea has become […]

In the Arab world, most companies and entrepreneurs, especially those who are not tech-focused, tend to concentrate their digital marketing efforts on Facebook, given that the social media platformfrom the region. But the problem with Facebook nowadays is that with the algorithm for its News Feed changing, the reach for a Facebook page’s status update is around 0.5% of the page’s fans- this is the […]

The following paper provides detail insight into the different concepts regarding branding. It starts off by defining the brand and the importance of brands I the market. It then continues on to elaborate on the brand building process, the conceptual framework and the customer relationship building process for a brand. The paper also highlights the characteristics of leading and successful brands in the market. The […]

Developing Brand Positioning Strategy for Canadian Club Whiskey [pic] Developing branding strategy for Canadian Club A. Assess and fully critique the success of Canadian Club’s repositioning strategies used in the case. Use brand theories and concepts to evaluate the company’s branding strategies listed in the case. According to Keller(1993) the effective brand positioning gives a brand a competitive advantage or “unique selling proposition” that determines […]

This shoe placed Nikkei on the map, and after it came out, all other brands had to offer similarly shock-absorbent soles. In 1972, Phil Knight (Nines founder and current CEO), was able to convince several marathoners to wear Nikkei shoes during the Olympic trials in Eugene, Oregon, where the company started. Later, Nikkei ran a campaign saying that “Nines were worn by four of the […]