CHAPTER 2 TEST QUESTIONS True-False 1.The utility created through the basic marketing activities is known as place utility. ANSWER: False, Page 40 2.Transportation is the physical movement or flow of goods. ANSWER: True, Page 42 3.During the 1990s and 2000s, logistics costs as a percentage of gross national product declined. ANSWER: True, Page 47 4.An aircraft manufacturer is a good example of an organization with […]

         The marketing programme of the Royal Bank of Scotland What is the role of marketing in the company and to what extent do you thing the marketing strategy of the company is effective?             The Royal Bank of Scotland Group has grown from small beginnings to become one of the largest financial services groups in the world. The brands operate around the globe […]

The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive strategies for customer acquisition and retention being employed by banks in today’s competitive milieu. This has resulted in the adoption of various CRM initiatives by these banks to enable them achieve their objectives. The steps that banks follow in implementing Customer Relationship Management (CRM) are: Identifying CRM initiatives with reference […]

Before the evaluation of these recommendations, I will open my discussion by a critical assessment of the current operation position of furniture bank at the aspect of its operation strategy, performance objectives and process. Operation Strategy It is arguable if charity should run like “business” in order to build up its capacity along with the growth of business. However such intention might lead to capital […]

When establishments, businesses and organizations are prosperous and very successful, barely anyone anticipates that someday they would fall down. Instead, people tend to envision a more dynamic, booming and more successful business whose position would seem stable that no problem can shake it down. This is exactly the case with the Barings Bank. After its share of success, the bank failed due to organizational architecture. […]

Our aim is to be the primary fiscal establishment for our clients. Our success depends on edifice strong relationships and on our ability to assist clients accomplish their fiscal ends ( www.cibc.com ) . Like other Bankss, Canadian Imperial Bank of Commerce ( CIBC ) has on-line banking, telephone banking, concern banking and personal banking. One subdivision that looks interesting is the country in which […]

Accounts receivable changes with bad debts A firm is evaluating accounts receivable change that would increase bad debts from 2% to 4% of sales. Sales are currently 50,000 units, the selling price is $20 per unit, and the variable cost per unit is $15. As a result of the proposed change, sales are forecast to increase to 60,000 units. a. What are bad debts in […]

Following the downfall of the Ottoman Empire in September 1918, the Turkish Pound was replaced by a Sterling based Egyptian currency as legal tender in the states under the French and British mandate. The Egyptian Pound was issued by a private British institution, the National Bank of Egypt, and had been previously used by the British, since much of their supplies were from Egypt. After […]

Ibmr| study on impact of technology on customer needs in banking| | | NAYANA SHREE N S| MBA FINANCE| Project on study on impact of technology on customer needs in banking SEMESTER IV SUBMITTED BY NAYANA SHREE N S ROLL NO. IBMR COLLEGE IBMR COLLEGE Address: CERTIFICATE This is to certify that Nayana Shree N S of MBA FINANCE Semester IV {2012-13} has successfully completed […]

Muhammad Yunus and Grameen Bank were awarded the Nobel Peace Prize for 2006 for their efforts in creating economic and social development for the masses below. The Chairman of the Nobel Committee said in his prize announcement speech that poverty is reduced if large groups of people work towards it, and microfinance is one such method. Muhammad Yunus is one person who had the leadership […]