Factors and Challenges for International Competitive Advantage
Considering the work of Bartlett and Ghoshal, can a firm use cost leadership and differentiation simultaneously? If so, how? What are the merits and risks? Give an example to illustrate. Yes, the hybrid approach of integrated low cost-differentiation strategy can result in a competitive advantage when executed well. Firms operating in the upper right quadrant of the Integration-Responsiveness (IR) Grid face high pressures for both […]