BMW 1 Series Marketing Communications Mix Analysis
BMW 1 Series Marketing Communications Mix Analysis Situation analysis “Car advertising seems to be undergoing a renaissance at the moment. Gone are the winding road clichés of yesteryear; in their place are a host of more engaging campaigns, led by Honda’s ‘Power of Dreams’.” (Nairn, 2004) In what is now a savagely competitive marketplace the overwhelming aim of a marketing campaign, as ever, is to […]