There is no longer a distinct line between brick-and-mortar and online store, between Facebook checkout and marketplace presence. Sure, each of these channels may boast of their prowess, but it is the customer who is speaking loud and clear — make products easy to find and buy, absolutely anywhere. Welcome to the omnichannel reality, where commerce has no clear boundaries between sales channels. This means […]

Data continues to affirm Amazon.com’s dominance in the product-search industry. In fact, recent  reveal the Amazon  as the place most American consumers begin their product research. For entrepreneurs in the business of selling products, these trends are causing major shifts in product distribution and marketing. Here are four reasons why Amazon’s growth in product search matters to you. 1. Amazon shoppers are ‘Primed’ to buy. The more […]

Beautiful and fearless, these women warriors functioned as rulers, priestesses, warriors and domestics in their nomadic society. There have been many speculations, myths and tales of great women warriors. The variation of stories about women warriors range from the stories of Amazons being oiropatas, man-killerrs, to women warriors such as Boudicca, Icenian warrior queen that set fire to London. With such diversity in the history […]

In order to accomplish their company goal -to become the world’s largest online retail store”-, it versified its operation to include the retailing of toys, electronics, music, and other consumer goods. Through this paper, we first aim to analyses the internal capabilities of Amazon as an organization and discuss a sustainable future trend for the organization to follow. The analysis which follows is aimed to […]

Amazon’s corporate governance is to “focus relentlessly on our customers. Make bold investment decisions in light of long-term leadership considerations rather than short-term profitability considerations. There is more innovation ahead of us than behind us, and to that end, we are committed to extending our leadership in e-commerce in a way that benefits customers and therefore, inherently, investors — you can’t do one without the […]

In online business, building on someone else’s platform always comes with some risks. This topic is often discussed in entrepreneurial circles, but it’s not something too many business owners give a lot of thought to until they’re directly affected. Granted, these changes aren’t always to your detriment. But if you don’t have a backup plan, or if your business isn’t agile enough to adapt to […]

The company’s positioning and business model * Amazon is the first mover of virtual retail supercenter selling products which started off from selling only books online and also offer the lowest possible prices to its customers. * Thus, Amazon is likely to be seen as a ‘broad differentiator’ who is in the middle of differentiate and cost leaders approaches. * However, it can be seen […]

Market Discipline: Operational Excellence – Those firms who are considered to be operationally excellent combine low prices, ease of purchase, and offer unmatched value and services to their customers. Amazon.com is a prime example of a company that operates under the operationally excellent market discipline. Major moves by Amazon that support this claim are one-click shopping, free shipping, and extremely simple publishing on the Kindle […]

Amazon has attractors incorporated into their Website as this helps to increase the number of visitors to their website. Furthermore the more original the attractor, the more difficult it is likely to be imitated, so the more effective it is likely to be. Amazon plan ahead and incorporate changing attractors to keep visitors coming back to their website. The giving of free gifts and samples can […]

Students, whose placements have been deferred by Indian unicorn Flipkart, could be recruited by other e-commerce giants. According to a report by a leading Paytm and U.S. retail giant Amazon are keen on hiring the graduates who were earlier offered jobs by Flipkart, but were later asked to wait. Amazon’s HR head told the English daily that the company is open to hiring those students […]