Sir Colic Marshall identified that focusing merely on cost cutting would not be enough to guarantee long-term success and profitability. He quickly discovered that BAA was not addressing the needs initiative, celebrating a new ethos “Putting the Customer First because if we don’t, someone else will”. To further embrace the new culture of cooperation, BAA introduced a second program named “Managing People First” (MAP) to […]

Jet Blue Airways One of the most important questions would be: does Jet Blue Airways Incorporated follow its stated vision, mission, and core values? Jet Blue Airways Corporation is a business organization located in Forest Hills, New York City that offers a passenger air transportation services to the public in the United States. The company was founded in the year 1998 and has 9, 398 […]

JetBlue Airways Corporation is a low-fare, low-cost airline that offers high-quality customer service mainly on point-to-point routes (JetBlue Airways Corporation, 2003). It intends to maintain a disciplined growth strategy by increasing frequency on their existing routes and entering new markets. JetBlue Airways Corporation derives its revenue mainly from transporting passengers on their aircraft. Passenger revenue was 97% of their operating revenues at the year ended […]

The tacit collusion case to be discussed involves the illegal collusion and setting of fuel surcharges to commercial and cargo transatlantic fares between British Airways (BA) and Virgin Atlantic Airways (Virgin). The factors which contributed to its success will be discussed, as well as why, and its implications, of becoming public. To begin with, it would be beneficial to define both collusive behaviour and the […]

Jet Blue Airways Jet Blue Airways Corporation is a business organization that offers a passenger air transportation services to the public in the United States. The main office of the company is located at Queens Boulevard Forest Hills, New York City (“Jet Blue Airways Corporation”, 2008, p. 1). The company was founded in the year 1998 and has 9, 398 current full time employees (“Jet […]