This remarkable story began in 1946, in Italy, where, after the war, candy and confections wherein short supply and were purchased mainly for special occasions from the local sweet shop. It was here in northwestern Italy in the small town of Alba, that master confectioner Pietro Ferrero developed a system that enabled him to mass-produce true quality confections and offer them to consumers at reasonable […]

There has been a constant debate about “advertising” that whether it is a useful or wasteful expenditure of resources. Advertising plays a crucial role in today’s world where there are so many brands vying for the customer’s attention. If not advertising, how else would you as a consumer know what all there is you could choose from? Though a useful tool, it must be well […]

Summer training Report on How advertising influence youth attitude toward dressing UNDER GUIDANCE Mr. Vishal Jain MASTER OF BUSINESS ADMINISTRATION (RETAIL MARKETING) SUBMITTED BY Mr. TARUN KUMAR REG. No. 720593065 PUNJAB TECHNICAL UNIVERSITY JALANDHAR (Punjab) ACKNOWLEGEMENT Through this seminar report I want to throw the light on the topic “How advertising influence youth attitude towards dressing”, it gives me immense pleasure to present my training […]

The question “does sex in advertising work?” attracts advocates both for and against. Most of those who are against the selling power of sex appeal are most scholars. The scholars argue that sex in advertising is unrealistic and a very doubtful situation at its top. On the other side, advertising professionals and consumers believe that sex is the most efficient tool for selling. Sex in […]

As consumers the advertisements we view daily have increased tremendously. From the Internet, to mobile, to video advertising; the World Wide Web is taking over. Consumer behavior is based on a large variety of details and cannot be simply described in one word. There are a variety of approaches to reaching consumers in the advertising of a product. As humans we all have a bittersweet […]

Dissertation On Study of advertising appeals used by the top Indian brands and its impact on consumer purchase. By SHARMA PRATEEK JAYANT A0102210041 MBA (M&S) Class of 2012 Under the Supervision of Mrs. TEENA BAGGA FACULTY Department of Marketing In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration –Marketing & Sales AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH, SECTOR 125, NOIDA […]

The following excerpt is from Craig Simpson and Brian Kurtz’s book . Buy it now from  |  |  In 1983, advertising legend David Ogilvy wrote about his experiences on a number of famous ad campaigns and commented on different aspects of the business in his book Ogilvy on Advertising. In the book, he gave a rather lengthy list of qualities he believed were essential to creating a successful […]

“Controversial Advertising” I. Introduction Children are to be considered as the hope of the tomorrow. They are the one who make our world beautiful and meaningful because of their innocence and simplicity. But are these facts still true nowadays? Or it will be just a “dream” for us now? Children’s characters, personalities and their totality as individual first develop and mold inside the home where […]

How does advertising work? Introduction Advertising is a very important tool in order to make sure a product will be sold and to make sure a company is earning money. It is also one of the most important tools in order to get customers to buy a product or want a service. Ineffective advertising can not only cost the company a lot of money but […]

What is a man? This question may be odd to hear, but it’s a question that is answered constantly by advertisers in print ads and television commercials, all with different approaches. But he question the advertises are asking is “What images of men will sell my product? “. There is the image of the rebel, the masculine heroes, the violent or aggressive man, or the […]