Case on Corporate Social Responsibility

This case is an individual case.  Please watch the video on CSR before responding. Additional research will be necessary to bolster your recommendations. You cannot see your classmates posts until you make your original post. Remember to engage in value-added comments to your classmates posts and to manage your original thread (and respond to questions or comments posted to you).
Safety? What Safety?
Characters:
Bob, President
John, Chemical Engineer
Henry, Controller
Kirk, Assistant Controller
Kirk was a bright individual who was being groomed for the Controller’s position in a medium-sized manufacturing firm. After his first year as Assistant Controller, the officers of the firm were starting to include him in major company functions. For instance, today he was attending the monthly financial statement summary given at a prestigious consulting firm. During the meeting, Kirk was intrigued at how all the financial data he had been accumulating was transformed by the consultant into revealing charts and graphs.
Kirk was generally optimistic about the session and the company’s future until the consultant started talking about the new manufacturing plant the company was adding to the current location and the costs per unit of the chemically plated products it produced. At that time, Bob (the President) and John (the chemical engineer) started talking about waste treatment and disposal problems. John mentioned that the current waste facilities were not adequate to handle the waste products that would be created by the “ultramodern” new plant in a manner that would meet the industry’s fairly high standards, although they could still comply with federal standards. Kirk’s boss, Henry, noted that the estimated cost per unit would be increased if the waste treatment facilities were upgraded according to recent industry
standards. While industry standards were presently more stringent than federal regulations, environmentalists were pressuring strongly for improving regulations at the federal level. Bob mentioned that since their closest competitor did not have the waste treatment facilities that already existed at their firm, he was not in favor of any more expenditures in this area. Most managers at this meeting resoundingly agreed with Bob, and business continued on to another topic.
Kirk did not hear a word during the rest of the meeting. He kept wondering how the
company could possibly have such a casual attitude toward the environment. Yet he did not know if, how, or when he could share his opinion. Soon he started reflecting on whether this was the right firm for him.
Authors: G. Stevenson Smith and Curtis Jay Bonk
Questions to address in your discussion:

What are the relevant facts of the case (list 3 or 4 facts)
What are the ethical considerations?
Who are the primary stakeholders?
What are the options? and considerations
What action should be taken?

A new discussion question
Do you think the company has an obligation to do more than its competitors or more than federal regulations require?  If so why?  If not, why not?