BUS8/9

  
**DQ can consist of 3 to 4 sentences**
(DQ)”Equity and Debt Financing” 
· Using the Internet or Strayer databses, examine two (2) sources of outside equity capital available to entrepreneurs. Next, describe the source(s) you would use if you were creating a new company. Explain your rationale.
· Using the Internet or Strayer databses, analyze two (2) sources of debt financing. Next, discuss which non-bank source you would use if you were creating a new company. Explain your rationale.
(Assignment)”Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company’s target customers and describes how it will attract and keep them. The process does not have to be complex.” (Scarborough & Cornwall, 2015, p. 274).
With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.
Using the business from Assignment 2, write a three to four (3-4) page paper in which you:
1. Identify its primary target market.
2. Specify three (3) methods you will use to research customer needs and wants.
3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement/distribution.
4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
5. Include at least two (2) references outside the textbook.
(DQ)”Location and Quality Control” Please respond to the following:
· Identify three (3) factors you would recommend be used to select a location for a business in order to provide it with a competitive advantage. Next, select a location, and state the reasons that support your site selection. (If you envision this business being online only, then identify a temporary, pop-up site that will help this business enter a new market.)
· You want to adopt a program to improve quality and efficiency within a company. Analyze four (4) quality control tools (Lean Principles, 5S Principles, Six Sigma, and Total Quality Management). Next, discuss which tool you would select to implement into a business. Justify your response.
(Assignment)One of the most important steps in launching a new business venture is fashioning a well-designed, practical, realistic financial plan.” (Scarborough & Cornwall, 2015, p. 454).
With this assignment, you are creating two important elements of a financial plan: an Income Statement and Balance Sheet. You also are preparing an outline of a presentation of your business plan to potential investors or lenders.
 Using the business you created from Assignments 2 and 3, write a three to four (3-4) page paper.

Prepare      a simple pro forma (projected) income statement and balance      sheet for the first two years of operation, using income projections and      incorporating an advertising plan.
Outline      a plan for hiring and retaining competent, motivated employees for your      business.
Prepare      an outline for a “pitch,” i.e., a short 20-30 minute business      plan presentation that will be made to lenders or investors.
Include      at least two (2) references outside the textbook.