Company Background:

Amazon is an American electronic commerce and cloud computing company in Seattle, Washington founded by Jeff Bezos in 1994. It was originally a book seller but had expanded to the world’s largest online retailer of books, clothing, electronics, music and many more goods. From 2004 to 2017, Amazon’s net revenue rises from 6.92 billion US dollars to nearly 178 billion US dollars. More than 50 percent of Amazon’s revenue were generated in electronics and media. Because it is located in Seattle, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2016 was actually earned in the United States and Canada. Approximately 79.79 billion U.S. dollars was earned in North America compared to only roughly 43.98 billion U.S. dollars internationally (Bezos, 2017). Amazon invested 5.1 billion US dollars in its first headquarter in Seattle, and recently Amazon announced its future plans about building a second $5 billion headquarters in one of the 20 cities on the shortlist following its requirements.